Vista Bank's Customers Earn Rewards with BuzzPoints

AUSTIN and LUBBOCK, Texas, May 17, 2012 /PRNewswire/ -- BuzzBanking, the provider of the BuzzPoints Social Rewards Program, announced that Lubbock's Vista Bank has launched the BuzzPoints program for all ten South Plains' locations that include two in Lubbock as well as Abernathy, Crosbyton, Hale Center, Idalou, Lorenzo, Petersburg, Plainview and Rawls.

Vista Bank is celebrating its 100-year anniversary and will use the comprehensive BuzzPoints Social Rewards Program to increase interaction with customers and participating area merchants. Customers who shop with local BuzzPoints Merchants earn reward points and when they share that experience with their online friends, they earn additional points that can be redeemed for gift cards.

BuzzPoints is a winner for area merchants who sign up to participate in the program with Vista Bank. They can promote selected products and locations at specific times, create a buying club, gain higher levels of repeat business, increase customer loyalty and receive more referrals. The program is automated and does not require any paper coupons, training for in store staff or changes to POS systems.

A study done in Austin, the home of BuzzBanking, compared the economic effects of shopping in a local store to national big-box retailers. The study, by Civic Economics, showed that for every $100 spent at a large chain, $14 was returned to the community versus $45 when spent with a local retailer.

"This is a tremendous opportunity for Vista Bank to offer a social media banking program that will increase interaction with their customers as well as local merchants at each of their branch locations," said BuzzBanking CEO Jay Valanju. "We really like the idea that by offering BuzzPoints, Vista Bank will provide an incentive for customers to bank locally and at the same time participate in a rewards program that is competitive with promotional offers from any of the mega banks."

"Vista Bank has a 100-year commitment to providing outstanding banking services to our clients," stated John Steinmetz, Market President at Vista Bank. "BuzzPoints will further that reputation by enabling our clients to use the latest social media tools and rewards programs to enhance their banking experience. At the same time BuzzPoints will be a great way for participating merchants to encourage buyers to shop locally."

By offering BuzzPoints, Vista Bank will be able to provide an impressive array of benefits to its customers. They can receive better offers for repeat activities; earn points for conducting debit card transactions and opening new loans; earn extra points for connecting to Facebook and Twitter; earn additional points for sharing with friends; and, receive reward offers and daily deal coupons via the BuzzPoints site and through social media sites, e.g., Facebook, Twitter and smartphones.

About BuzzPoints
The BuzzPoints Social Rewards Program is offered by BuzzBanking, which was founded to use big data techniques to develop and provide products that enable regional, local banks and credit unions to target consumers through social engagement and rewards programs. BuzzBanking helps financial institutions increase transactions, improve account balances, and grow loan demand as they attract new customers. It provides participating merchants a means to promote selected products and locations at specific times, create a buying club, gain higher levels of repeat business, increase customer loyalty and receive more referrals.
For more information, please visit: www.buzzbanking.com.

Contact:
Tom Price
Bernard Group Communications
[email protected]
512-415-7744
www.bernardgroup.com

SOURCE BuzzBanking