Visualizing Cost Savings

Mar 25, 2011, 06:00 ET from launches ShipGooder Visualizer, a new service that graphically illustrates cost savings for shipments.

TORONTO, March 25 /PRNewswire/ - There's a hot trend right now in information technology. "Data visualization", the method to represent complex data using creative, visual representations, is quickly replacing typical pie charts and line graphs, which do not always provide the whole story with the underlying data.

One prime example is the new Visualizer application from, which displays color-coded points on a state map to illustrate the areas where a delivery service company's rates can effectively compete with large, national shippers. Blue dots indicate where the delivery company's rates are more expensive. More importantly, pink dots indicate where the delivery company's rates are economical, immediately providing a visual illustration of regions where the company can provide a competitive alternative to major shippers.

"ShipGooder Visualizer is an exceptionally valuable tool for our courier subscribers," said Nancy Chafee, VP of Marketing for ShipGooder, Inc. "Small courier companies may have approximate knowledge of the areas where they can be competitive, but ShipGooder Visualizer presents this information quickly and elegantly," she added.

"ShipGooder Visualizer performs thousands of intensive rate comparisons in real-time," said Franc Vodopivec, President of ShipGooder. "Rather than presenting this comparison data in lengthy tables or charts, we developed ShipGooder Visualizer to represent cost savings as simple color codes on a geographic map. Our courier subscribers are thrilled to see real opportunities for them to grow their business," he added.

About ShipGooder, Inc.
Toronto-based ShipGooder, Inc. was founded in October 2006 and developed a multi-carrier rate engine that allows users to quickly compare services from national, regional and local couriers in the U.S. and Canada. provides an easy, fast rate engine to obtain the best shipping rates.