VITACARE Introduces Chia Mint Sensitive Whitening System for Spring 2013

The First Vitamin-Infused Natural Whitening Dental System

Feb 20, 2013, 15:00 ET from VITACARE

NEW YORK, Feb. 20, 2013 /PRNewswire/ -- VITACARE's New Chia Mint vitamin-infused, whitening toothpaste, whitening gum, and extra-soft toothbrush were created for sensitive teeth; did you know that over 50% of Americans deal with sensitivity issues due to 3 reasons – 1) gum recession – 2) gingivitis – 3) brushing too hard. The Chia Mint line is a one stop solution for consumers dealing with sensitivity. VITACARE's Chia Mint line is enriched with Vita-Boost Complex - a blend of essential vitamins A, C, D, E & Calcium to help heal, protect, and strengthen your gums and teeth. Chia Mint toothpaste contains the maximum amount of Potassium Nitrate that is proven to reduce painful sensitivity against cold, heat, and acids. VITACARE's extra-soft toothbrush thoroughly cleans teeth while remaining gentle on sensitive gums and teeth. VITACARE products are gluten-free, fluoride-free, and sweetened with cavity fighting Xylitol.VITACARE products are safe for the whole family and pregnant women. VITACARE will be at Natural Products Expo West in Anaheim CAMarch 8-10, 2013, please visit our booth 3709.

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Making the Choice this Summer – With VITA"CARE" products you will be making an informed choice for your family. Co - Founder and social entrepreneur Andrea Travaglia is a passionate supporter of programs for adults with Autism. Her passion was ignited from watching her best friend Gwen search for help for her Autistic son Ted. She is dedicated to supporting programs that enrich the lives of adults with Autism. Did you know Autism is the fastest growing developmental disability in the United States? This summer VITACARE will kick off its Give Back to Autism campaign by selecting its first program to support. Stay tuned for an announcement in May 2013.

VITACARE is a natural oral care system of vitamin-infused whitening toothpaste, alcohol-free mouthwash, whitening chewing gum and eco-friendly toothbrushes established in 2011. VITACARE's products are infused with the powerful Vita-Boost Complex that delivers a potent blend of essential vitamins A, C, D, E and Calcium. The VITACARE system is enriched with plaque-fighting Cranberry Extract, cavity preventing Xylitol – a natural sweetener derived from Birch Trees, and soothing Aloe Vera to help moisturize dry mouths. The "Free From" philosophy ensures VITACARE products are made from natural ingredients, rather than harmful chemicals traditionally used in oral care products. Every product is free from ingredients that are controversial or questionable including fluoride, gluten, parabens, phthalates, petrochemicals, sodium lauryl sulfates (SLS), sulfates, artificial colors, artificial sweeteners and artificial flavors. Available in four minty-fresh all-natural flavor combos of mint + acai extract, mint + key lime extract, mint + pomegranate extract and, introducing mint + chia mint extract, VITACARE is bringing innovation and putting the "Care" back on the oral care aisle (SRP: $1.99-$8.99). Available at All Whole Foods and online.

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