Vivino, the World's Largest Wine Community, Grows to 10 Million Users

With 10 Million Users & 500,000 Wines Scanned Daily, Vivino Has Reason To Celebrate

May 21, 2015, 15:51 ET from Vivino

SAN FRANCISCO, May 21, 2015 /PRNewswire/ -- Today, Vivino announced that the company's user community has grown to 10 million worldwide. Wine lovers have been using Vivino's application to discover and share new styles and labels via crowd-sourced reviews and ratings since it launched in 2011.

The company also announced several updates including a new e-commerce capability for users to snap or search for a particular wine, then seamlessly purchase that wine from a third party merchant via mobile device. There are now over six million wines are readily available in Vivino's database, making it the most expansive digital resource for researching, reviewing and now buying wines.

"I consider Vivino a game changer for the wine industry," said Heini Zachariassen, CEO and co-founder of Vivino. "The global wine market is over $290 billion and more people are relying on web-based tools for research. Vivino's crowd-sourced rating on so many wines provides consumers with the information they need to make educated wine purchasing decisions."

It's been an active year for Vivino:

  • Today, users have scanned over 6 million wines and 133 million individual bottles
  • Vivino users have rated 27 million wines and made 9 million reviews
  • On average, there are 500,000 wine label scans per day - December 25, 2014, a record 1 million wine labels were scanned
  • To date, Vivino users have scanned 300,000 wine lists worldwide
  • The United States accounts for the largest number of Vivino users, Brazil is Vivino's second largest market

"We created Vivino so that no wine buyer has to drink a bad glass or overpay for a bottle again," said Heini Zachariassen. "Each day, more consumers are capturing pictures of wines they love and using our tools to rate, review and buy wines, creating a database of information for wine drinkers that is unmatched."

Vivino has added several wine loving angel investors to the team, including Melo7 Tech Partners, LLC, co-founded by eight time NBA All-Star Carmelo Anthony.

To get the latest version of Vivino visit the App Store and Google Play or the Windows Phone store.

About Vivino
Founded in 2010, Vivino helps wine lovers discover and rate wines. The mobile app allows users to take photos of wine labels and restaurant wine lists and, using proprietary image-recognition technology, match the images against a database of more than 5 million wines. Vivino connects wine lovers via a network of posted reviews and allows users to share their experiences via Facebook, Twitter and email. The app is available on Android, Apple and Windows devices. For more information, visit