Viviscal New Hair Repair Targets Damaged Hair and Restores Health

CHICAGO, June 20, 2012 /PRNewswire/ -- Lifes2good, developers of the #1 selling hair loss supplement Viviscal, today announces its newest product, Viviscal Hair Repair. The new tablets specifically target women with "hurt and damaged" hair from heat treatments, chemical treatments, coloring, extensions, poor diet, pollution and stress.  Hair Repair features a new formulation that targets damaged and over-styled tresses repairing from within and restoring health and strength.

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"This is the first of our hair growth products to deliver a targeted solution for damaged, over-styled hair that works from the inside out," said Mark Holland, CEO at Lifes2good. "A recent survey conducted for our Viviscal brand showed that 87 percent of consumers know that over-styling, coloring and straightening hair over a prolonged period of time does significant damage to hair, yet more than 68 percent of women surveyed continue to receive these treatments.  These findings are striking and we knew that we needed to create a specific formula to address the needs of these consumers."

Viviscal Hair Repair also contains the exclusive AminoMar C™ Marine Complex that provides essential proteins, Selenium, Biotin and Folic Acid, plus Grape Seed extract – a super anti-oxidant rich in polyphenols, 20 times more powerful than Vitamin E and 50 times stronger than Vitamin C. This super-powered recipe of active ingredients work together to enhance and protect the health and beauty of damaged hair.  

Lifes2good nutritional supplements are 100 percent drug free, clinically proven and scientifically tested. Viviscal Hair Repair tablets are available nationwide at Rite-Aid, online at www.viviscal.com or by calling 1-877-333-4581.  The tablets retail for $29.99 for a 30 day supply. For maximum results, supplements should be taken once daily, for a minimum of 3 months. For more information, visit viviscal.com.

ABOUT THE VIVISCAL BRAND:

Viviscal is the world's leading brand of dietary supplements for the treatment of reversible thinning hair and hair loss for both men and women. Made in Ireland, Viviscal uses a proprietary marine complex called AminoMar C™, originally identified by Finnish researchers in the 1990s. The 100% drug free treatment is supported by seven scientific studies, including researchers from the Swedish Alopecia Association, Helsinki Research Center, Finland's Department for Dermatological Research and Dermatological Clinic in Leverkusen, Germany.   Viviscal is owned by Lifes2Good, whose U.S. headquarters are in Chicago, Ill.

Contact:
Joanna Leis
[email protected]
646.218.6010

SOURCE Lifes2good