Vivisimo Joins the Customer Experience Professionals Association as Guest Speaker on Webinar "Gaining Customer Insights from Unstructured Data"

PITTSBURGH, Aug. 10, 2011 /PRNewswire/ -- Vivisimo, the leader in Information Optimization, announced today that it was selected by the Customer Experience Professionals Association (CXPA) as one of the guest speakers for their upcoming webinar, "Gaining Customer Insights from Unstructured Data," on August 11, from 1:00 pm to 2:00 pm, Eastern time.

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This CXPA members-only webinar will showcase a panel of experts including Bruce Temkin, CXPA co-founder and chair and Stacy Leidwinger, Vivisimo's senior director of product management, among others.  The seminar will highlight solutions to the growing problem of capturing and interpreting unstructured end user feedback, such as social media, call center records, and open-ended comments. Additionally, the seminar will focus on the effects of the shift to unstructured data from structured sources, like end user surveys.

"Vivisimo is excited to work alongside the CXPA to help educate the industry and create a better understanding of the customer experience discipline," said Tracey Mustacchio, vice president of marketing at Vivisimo.  "The growth of unstructured data sources forces companies to implement initiatives that leverage the data and empowers customer-facing professionals to hold intelligent conversations with customers. Organizations that are able to capture and utilize knowledge from all customer touch points across the enterprise win."

Increased competitive pressure, ongoing focus on expanding existing customer relationships, and the explosion of information has changed the way organizations interact with their customers. Vivisimo's Customer eXperience Optimization (CXO) delivers actionable insights for customer-facing professionals by providing access to all company information, regardless of source or location.  CXO's ease of use gives customer-facing professionals the tools to overcome information overload and perform at the highest level, resulting in increased end user satisfaction, sales growth, and higher productivity.

To become a CXPA member and participate in the "Gaining Customer Insights from Unstructured Data" webinar and other future CXPA webinars, visit www.cxpa.org.

About Vivisimo, Inc.

Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information.  Unlike traditional information management products, Vivisimo's innovative solutions help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available as standalone information optimization applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit Vivisimo.com for more information.  

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SOURCE Vivisimo, Inc.