Vivisimo to Demo New CXO Platform at Gartner Customer 360 Summit 2011

Industry Research Underscores Immediate Need for Sales and Customer Service Teams for Consolidated Real-Time View of Vital Information Across All Data Sources in order to Close Business and Maintain Customer Loyalty

Mar 30, 2011, 10:30 ET from Vivisimo, Inc.

PITTSBURGH, March 30, 2011 /PRNewswire/ -- Vivisimo, the leader in Information Optimization, announced today  that it will be demoing its new Customer Experience Optimization (CXO) platform at the Gartner Customer 360 Summit 2011 (March 30 - April 1) event held in Los Angeles. CXO was conceived after a yearlong market and industry analysis of large enterprises. The final internal report, which surveyed over 100 sales and customer service professionals regarding the performance of their job and use of internal and external resources and information, determined that information necessary to perform their jobs was not being aggregated from all the organization's data repositories including not being presented in one consolidated view.  The sub-market will enable Vivisimo to empower customer-facing professionals with the information they need for successful customer interactions to support strong and lasting customer relationships and increased revenue.

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"Current solutions struggle to accurately identify, contextualize, and consolidate the up to 30 plus different repositories customer-facing employees wade through on a daily basis and this can have severe business consequences for an organization's customer service and sales teams," said Vivisimo CEO, John Kealey. "Fortunately, our new platform, CXO, has the interface and technology to assist organizations in simplifying these customer touch-points into new sales and rapport building opportunities."

Reported in a positive feature story by industry leading publication destinationCRM magazine, CXO is considered to be one of the first platforms to correctly address the needs of sales and customer service departments. Essentially, CXO gives customer service representatives and account managers quick access to all the information about a customer, and all the information needed to assist the customer, no matter where that information is managed inside or outside a company's systems. CXO also targets the $1.4 trillion problem of lost worker productivity fueled by employees losing time looking for information.

While the new insights represent a shift in emphasis for Vivisimo, its existing flagship platform will continue to retain and enhance its core Information Optimization technologies for use in enterprise and government markets.

Location of CXO Demo

If you're interested in receiving a demo of CXO, please visit the following booth at the Gartner event, scheduled from March 30 to April 1, 2011 at the JW Marriott Los Angeles. The booth is located at "L," within the summit.

About Vivisimo, Inc.

Vivisimo provides enterprises with information optimization solutions that help maximize the business value of information.  Unlike traditional information management products, Vivisimo's innovative solutions help end-users find and take advantage of all appropriate and available information, regardless of source, location or type. Vivisimo's innovative technology is delivered with a focus on end-user satisfaction and application control through easy-to-use interfaces, flexible security management and a modern architecture that enables quick deployment. Vivisimo products are available as standalone information optimization applications or as OEM versions embedded within partner applications and solutions. Vivisimo serves its clients from headquarters in Pittsburgh, USA, and through partners around the world. Visit for more information.  

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SOURCE Vivisimo, Inc.