ViXS expands management team with the appointment of a country manager for China

Jun 15, 2010, 08:00 ET from ViXS Systems Inc.

Broadening Customer Base and Geographical Reach Creates Need for Local Talent

TORONTO, June 15 /PRNewswire/ - ViXS Systems Inc., a leading provider of smart network multimedia processor solutions that enable a rich video entertainment experience, announced today that it has appointed Meng Xiao as country manager for China to support its continued growth in the important Asian market.

"We are extremely pleased to attract someone of the calibre of Meng Xiao," said Sally Daub, President and CEO of ViXS. "With Meng's depth of experience and expertise in the consumer and set-top market, including general management experience in China, we believe that we have a solid foundation upon which to continue to build out our business in this geography.

"China is an important growth market for multimedia network processors to support their growing set top and consumer business. We are committed to investing in this region to ensure that we have the appropriate infrastructure and talent in place to support our growing customer base within China," continued Ms. Daub.

An engineer, with a Master's Degree from the New Jersey Institute of Technology, Mr. Xiao has over 15 years experience with a strong track record of success. Combining his technology expertise, sales & marketing experience, and general management training in the digital TV, flat panel display and 3D graphics markets, Mr. Xiao has effectively built strong sales and infrastructure in China. His most recent appointment was acting as Director of Business Marketing, TV & Monitor Division, HED Group for ST Microelectronics, where he led strategic account development for Dell, HP, Lenovo and others.

Prior to ST Microelectronics, Mr. Xiao was General Manager and Sales Director for Genesis Microchip in China where he managed a staff of 45, and grew Genesis' business in China dramatically over his five year tenure.

About ViXS Systems Inc.

ViXS is a multimedia solutions innovator providing technologies for processing, managing, securing and distributing high quality video and audio allowing seamless multimedia control, conversion, and connectivity between many classes and sizes of digital entertainment device.

ViXS supplies advanced System-on-Chip semiconductors, software solutions and hardware reference designs for the world's top manufacturers of Digital TVs, DVDs, Set-top boxes, Personal Video Recorders, PCs, Network-Attached Storage devices, Residential/Home Gateways, Blu-ray players/recorders, as well as Broadcast and Professional Equipment OEMs.

ViXS is a leading fabless semiconductor company headquartered in Toronto, Canada with global operations and offices in Europe, Asia and North America. ViXS has filed more than 240 patents worldwide with over 70 patents being issued to date. Listed for three years running as one of Deloitte's fastest growing North American companies, ViXS is setting new standards in the way digital entertainment is viewed and transmitted across an endless array of multimedia products.

For more information on ViXS, please visit our website:

SOURCE ViXS Systems Inc.