Vizy Unveils Revolutionary New Approach To Telling Brands' Stories With Video
Vizy: a powerful new ecosystem and platform for crowdsourcing high-quality video content has been born.
Apr 17, 2015, 09:02 ET
PHILADELPHIA, April 17, 2015 /PRNewswire/ -- Today, Vizy announced a revolutionary step forward in the way brands source, create, and produce the high-quality video content that enables them to forge powerful connections with their fans. Its platform provides the first truly global resource where brands and agencies can instantly tap into a never-ending well of creativity and expertly produced video content. The combination of Vizy's professional community of filmmakers and its robust video production platform is fundamentally changing the way brands tell their stories.
Vizy, which resulted from the merger of video crowdsourcing leaders Poptent and Userfarm, now has a community of more than 140,000 highly skilled creators who are dedicated to connecting brands and customers in unforgettable ways. It also has an international team and offers services in multiple languages with multiple payment options, so brands are able to tell their story through the largest, most creative lens in the world.
"For brands today, video strategy means providing volumes of video content, and fast. They use video as a language to engage people every day, but the traditional production method doesn't work anymore," said Vizy Chief Executive Officer, Bruno Pellegrini. "The good news is that Vizy is here, with an amazing, professional global village of filmmakers who can deliver high-quality, engaging content at a rapid pace. The value of this crowd for brands is massive."
Vizy is a marketplace where brands looking to put a fresh spin on their story can find talented creative minds and film experts to turn their vision into reality. The company's crowdsourced approach gives brands unprecedented access to a wealth of unique perspectives, as well as resources for producing top notch content -- all at a pace and scale never seen before.
"Using Vizy's platform and community of videomakers, Barilla was able to create amazing video content that promotes our sauces in deeper, more meaningful ways," said Alessio Gianni, Global Digital Marketing & Social Media Director, Barilla. "BarillaFactory.com enables us to tell our story and share what our brand is really about -- people coming together to to exchange ideas and create."
In addition to a strong ecosystem of film creatives and cutting edge brands, Vizy's robust video production platform enables engaging content to be made more efficiently than ever before. The scalable and adaptive cloud computing architecture includes a new state-of-the-art project engine, including project setup, management, tracking and reports; a content engine, including content moderation and selection and content versioning; a payment engine, enabling billing for creators and paperless invoice management; and project management for multi-entities and multi-currencies with multi-language support.
Vizy also offers performance testing to identify which videos best meet the needs of every client, as well as cost-effective opportunities to amplify their social reach on Facebook, YouTube, Vine, etc. Performance-testing solution is also available as a white-labeled solution, as a way to turn websites and social channels into creative crowdsourcing platforms. Vizy supports its white-label solutions with all services necessary to ensure success in video production, testing and distribution.
Furthermore, Vizy can engage its creative community in open video contests where creators upload polished videos for clients to choose from. This option provides vast quantities of creative content within short periods of time, which is ideal for cost effective social engagement campaigns. Best of all, clients only have to pay for the videos they use.
Vizy joins the largest video production creative community in North America and its equivalent in Europe with the know how of a global team of professionals that have worked. With many of the world's most well-known brands.
Vizy is now the largest community of video professionals in the world, including writers, producers, editors, directors and boutique production companies. It is able to provide an unparalleled technology platform and a broader range of expertise. To learn more, get in touch with Vizy, or to view case studies involving major brands Beck's, Black & Decker, Clinique, eBay, Famous Footwear, Hormel, Nespresso, Nokia, Western Union and many others, go to www.vizy.com.
About Vizy:
Vizy, formed through the merger of Poptent and Userfarm, is the largest and most diverse international video crowdsourcing community in the world. Comprised of nearly 120,000 registered filmmakers from around the world, the Vizy community exists to help global brands and agencies connect with digital audiences more effectively through video. Vizy - Video, only better. For more information visit www.vizy.com.
SOURCE Vizy