VO|CO Expands Into California By Selecting Young's Market Company

LOS ANGELES, Aug. 13, 2014 /PRNewswire/ -- VO|CO (www.vocodrink.com), the world's first "ready-to-drink" coconut water and vodka beverage, is excited to announce the brand's expansion into the state of California following a successful launch in the Las Vegas market. The brand has appointed Young's Market Company (Young's Market Company/www.youngsmarket.com) as the exclusive distributor of VO|CO in the state.

VO|CO mixes a premium triple distilled vodka and pure coconut water to create a refreshing and elegantly simple cocktail for all to enjoy. The alcoholic drink has successfully created a category of its own by bridging a gap in the market through preserving the individual great tastes of two of the world's most popular beverage choices, vodka and coconut water. VO|CO is a one-of-a-kind product that consists of all natural ingredients and requires no chaser or mixer.

VO|CO's newly established relationship with Young's Market Company is part of the company's long term strategy to expand the product into global distribution. Currently, Young's Market Company is setting up regional distribution efforts for VO|CO in California, with product expected to be available by early August 2014 with expansion into Arizona and other Young's distribution markets. 

"Young's Market Company is known for building brands and we couldn't be more excited to begin our partnership with VO|CO vodka coconut water.  It's an innovative product supported by terrific packaging and superb liquid.  We see a very bright future for this brand," said Jason Wooler, Executive Vice President and General Manager of Young's Market Company.

The product exudes simple style, boasts top quality taste and is created for sharing amongst friends. The ultra convenient packaging allows you to enjoy the "ready-to-drink" beverage in the home, at the pool, on a boat and especially in a restaurant or nightclub without the cumbersome of glassware.

VO|CO has generated a significant amount of buzz in its short time in the alcohol and spirit market. The brand has garnered industry notoriety and media attention while developing a mass following and a highly engaged consumer base. 

The single-serve, ready-to-drink bottles of VO|CO will be available for purchase in August 2014 in California.  For more information, please visit www.vocodrink.com.

ABOUT VO|CO

VO|CO is the world's first "ready to drink" coconut water and vodka beverage. VO|CO mixes a premium triple distilled vodka and pure coconut water to create a refreshing and elegantly simple cocktail for all to enjoy. The alcoholic drink has successfully created a category of its own by bridging a gap in the market through preserving the individual great tastes of two of the world's most popular beverage choices, vodka and coconut water. VO|CO is a one-of-a-kind product that consists of all natural ingredients and requires no chaser or mixer.

ABOUT YOUNG'S MARKET COMPANY

Founded in 1888, Young's Market Company is one of the nation's largest distributors of wines and spirits with operations in California, Hawaii, Arizona, Oregon, Washington, Alaska, Idaho, Utah, Montana and Wyoming.

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SOURCE VO|CO