WOODLAND HILLS, Calif., Oct. 18 /PRNewswire/ -- Vogue Tyre and Rubber Co., manufacturer of custom whitewall tyres for more than 96 years, announced today that it hired JMPR Public Relations as its PR agency of record.
With its hire, JMPR is tasked with a host of media relations responsibilities including launching new lines of Vogue branded products, raising awareness for the brand both within the industry and among consumers, and assisting with company representation by directing and coordinating media related events.
Synonymous with both luxury and performance, Vogue Tyre is best known for its custom-built whitewall tyres, having invented the pattern in the early 1900's to fit the era's most opulent vehicles. With almost 100 years of history behind it, Vogue has catered to the most discriminating of tastes, having served clients from the Wizard of Oz' Frank Morgan to Clark Gable and generations of luxury car and SUV owners.
"We're excited to have the opportunity to work with JMPR," said Vogue Tyre President Greg Hathcock, adding, "We trust the expertise JMPR built over the last three decades working in both the automotive and aftermarket industries will help us spread the Vogue message to a broader audience."
Today, Vogue Tyre and Rubber Co. remains the leader in custom-built premium tyres. Popular for its fitments for a variety of Cadillac models, Vogue also offers products including wheels and accessories to fit a number of import and domestic makes and models including Mercedes, Lexus, Toyota and Lincoln to name a few.
"Vogue Tyre has a great history behind it and a great line of products it offers, you'd be hard pressed to find a company that's catered to a wider audience for the past 96 years," says JMPR President Joseph Molina. "We're looking forward to making the most of this opportunity."
JMPR (www.jmprpublicrelations.com) is based in Woodland Hills and was founded in 1977. Its clients, covering a wide variety of automotive, motorcycle and lifestyle industries, include Bentley Motors, Hurst Performance Vehicles, Cirrus Design, Ducati North America, Galpin Motors, Bugatti Automobiles, Classic Industries and Meguiar's, Inc.
SOURCE JMPR Public Relations, Inc.