HERNDON, Va., Feb. 16, 2011 /PRNewswire/ -- Volkswagen Credit and Audi Financial Services have named Pappas Group, a Washington DC based creative agency, as its new Agency of Record, the first in three years. Pappas Group has developed integrated marketing campaigns as well as provided overall creative direction for both Volkswagen Credit and Audi Financial Service since November 2009 but this new partnership will significantly expand upon the relationship.
"Pappas Group has shown they are adept at collaborating across multiple agencies to coordinate national product launches," said Joanna Sherry, General Manager of VW Credit, Inc (VCI). "While VCI and Pappas have produced award-winning work in the past, we believe that this new broadened partnership will continue to deliver tangible business results for VCI."
Beginning in early 2011, Volkswagen Credit and Audi Financial Services' collaboration with Pappas Group will provide additional information on product benefits, the creation of a customer loyalty campaign in addition to the reinforcement of sales efforts to support the launch of the new Volkswagen Passat in August 2011 and the new Volkswagen Beetle in September 2011.
"We're very much looking forward to creating new and engaging experiences for these two great brands, " said Anthony Pappas, President and founder of Pappas Group. "Our broad capabilities across the creative and marketing disciplines will help VCI achieve their strategic mission of supporting the VW and Audi brands as well as achieve results with their dealer constituency."
About VW Credit, Inc.
VW Credit, Inc. (VCI), a wholly owned subsidiary of Volkswagen Group of America, Inc., was founded in 1981 as the financial service arm of Volkswagen Group of America, Inc. VCI, a captive finance company, services Volkswagen, Audi and Bentley retail customers and dealers as Volkswagen Credit, Audi Financial Services, and Bentley Financial Services.
The company provides competitive financial products and services to dealers and their customers throughout the United States including retail leasing, retail financing, and balloon financing, along with wholesale financing for new and used vehicles.
About Pappas Group
Pappas Group is an award-winning, full service, creative agency that builds brands and the experiences around them. With offices in Washington DC and San Francisco, Pappas brings together creative, strategy, technology, media and marketing expertise to create big ideas and thoughtful experiences that connect brands and people. This experience-led approach, combined with an intense focus on delivering bottom line business results has earned Pappas Group numerous accolades, continuous growth and strong relationships with brands big and small.
SOURCE VW Credit, Inc.