ANN ARBOR, Mich., Sept. 29, 2016 /PRNewswire/ -- In a poll of 1,619 registered voters conducted by the American Customer Satisfaction Index, voter support remains stable in the week before the first Presidential debate, with Democrat Hillary Clinton holding onto a sizable lead in voter share over Republican Donald Trump. The gap in voter satisfaction, or the ACSI satisfaction score for each candidate's supporters, narrows as satisfaction for Trump supporters increases as his voter share slips slightly. Clinton's voter share holds at 50 percent and Trump slips to 38 percent. Clinton's voter satisfaction scores 77 on a 100-point scale to 75 for Trump.
"Not much has changed in the last week, and ACSI data continue to show stronger support for Clinton than most national polls," says Claes Fornell, ACSI founder and Chairman. "More troubling for Trump is the 10-point deficit in what we characterize as strong supporters. Clinton holds a considerable edge in strong supporters who are highly unlikely to shift. There is still a large contingent of voters who are yet undecided, and the deficit underscores Trump's need to broaden his appeal."
The ACSI Presidential Election Survey shows that 38 percent of those surveyed have a strong preference for Clinton based on voter satisfaction scores, compared to just 28 percent with a strong preference for Trump.
Demographic results are consistent, with Clinton ahead in every age, gender and ethnic category. Among college-educated, Clinton holds a 22-point lead, but the two candidates are tied among voters with less than a college degree, polling at 45% each.
A predictor of consumer behavior, the ACSI is applying its methodology to the presidential race to gauge voter preferences. The ACSI surveyed 1,619 registered voters nationwide between September 19 and September 23, 2016, for a total of 7,811 since the survey began on August 1, 2016. The margin of error is +/- 3 points for ACSI scores and +/- 3 percentage points for voter share. The ACSI Presidential Election Survey will report results weekly through Election Day. Visit our blog ACSIMatters.com for additional data and tables.
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No advertising or other promotional use can be made of the data and information in this release without the express prior written consent of ACSI LLC.
The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 70,000 customers annually as inputs to an econometric model for analyzing customer satisfaction with more than 300 companies in 43 industries and 10 economic sectors, including various services of federal and local government agencies.
ACSI results are released throughout the year, with all measures reported on a scale of 0 to 100. ACSI data have proven to be strongly related to a number of essential indicators of micro and macroeconomic performance. For example, firms with higher levels of customer satisfaction tend to have higher earnings and stock returns relative to competitors. Stock portfolios based on companies that show strong performance in ACSI deliver excess returns in up markets as well as down markets. At the macro level, customer satisfaction has been shown to be predictive of both consumer spending and GDP growth.
ACSI and its logo are Registered Marks of the University of Michigan, licensed worldwide exclusively to American Customer Satisfaction Index LLC with the right to sublicense.
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SOURCE American Customer Satisfaction Index