CLEVELAND, Jan. 30, 2018 /PRNewswire/ -- For political candidates and causes looking to deliver their messages instantly to targeted voters on Facebook and other social networks, the easy-to-use web-based software topplr™ is now available from Cleveland-based company Data Genomix™.
Designed by experienced data engineers and political practitioners, topplr™ identifies specific voters and allows users to push effective social messages to them using microtargeting techniques. Topplr™ delivers real-time results, giving instant insight into their connection with voters that matter.
Users can log into their secure account and communicate with their microtargeted voter lists, segmented by relevant geography, demography, political views, and behaviors. Designing effective messages is easy with best practices and live chat with industry-leading digital professionals.
"As more people are using social media daily, such as Facebook, it's critical for candidates to capitalize on the new opportunities where their voters are spending their time," says Nick Martin, CEO. As a long-time political targeting analyst, Martin recognizes the costs associated with traditional political advertising, such as direct mail.
"Direct mail is growingly ineffective as social media grows. Mailers aren't just expensive and hard to measure, but one postcard is going to a house with potentially multiple voters. How can candidates ensure their messages are reaching each and every voter in the household? Topplr™ delivers a microtargeted social post to each of your voters, ensuring your message doesn't end up in the trash can," explains Martin.
Using topplr™ technology, over two million voters have been reached in Ohio to date. Topplr™ is now available for candidates and causes preparing for 2018 and beyond. To request a free trial, visit www.topplr.com.
About topplr™ Topplr™ is a self-serve voter targeting platform that sparks a truly social campaign today. Using the nerdiest voter targeting imaginable, topplr™ delivers automated advertisements instantly to voters on Facebook and other social networks. Elevate your campaign by reaching voters socially for cost-effective results.
About Data Genomix™ Cleveland-based marketing technology start up Data Genomix™ brings leading-edge targeting, analytics, and machine learning to industries such as political advertising and online recruiting.
SOURCE Data Genomix
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