Voters Concerned About Obese Kids; IHA Book Provides Solution

Mar 21, 2011, 14:56 ET from Institute for Healthcare Advancement (IHA)

LA HABRA, Calif., March 21, 2011 /PRNewswire-USNewswire/ -- For the first time, more than half of voters have cited obesity as the most serious problem plaguing the state's children. In a recent poll of 1,005 California voters, 59% considered childhood obesity to be "very serious," up from 46% eight years ago. Another 33% felt the problem to be "somewhat serious."

Clearly, people are concerned about the health of our nation's children. The Institute for Healthcare Advancement is also committed to improving the health of California's children and is also aware of the challenges of health literacy. In order to accomplish this goal, IHA has produced an easy-to-read book called "What To Do For Heavy Kids." The book provides simple steps for families to follow to help improve their children's health, such as having a family meal once a week, that make a huge difference in the health and welfare of children.

The book is one of four aimed at children. The other three are "What To Do For Kids With Asthma," "What To Do For Teen Health," and "What To Do When Your Child Gets Sick." All of the books in IHA's "What To Do For Health" series are written at the third- to fifth-grade reading level. To date, more than 3 million of the books have been distributed.

One suggestion from the book that can easily be implemented into the family routine is to make a game of selecting a snack. An example would be to present three snack choices, such as an apple, a slice of bread or a bag of potato chips, and have your children guess which is the healthiest. Then give the winner a reward, such as getting to select a movie rental.

IHA is located in La Habra, California, and is a not-for-profit 501(c)(3) public charity, dedicated to empowering people to better health. It is nationally recognized as a leader in health literacy and health education information through its various publishing efforts, the Internet, and national health literacy conference. To find out more about the "What To Do For Health" book series, as well as other IHA programs, please visit or call (800) 434-4633.

SOURCE Institute for Healthcare Advancement (IHA)