Vouchfor! Gives Businesses a Powerful New Referral Marketing Tool in the Cloud

TORONTO, Sept. 27, 2011 /PRNewswire/ -- Today, Vouchfor! Inc. announced the official launch of its cloud-based referral marketing platform. Vouchfor! is a social referral marketing tool that allows businesses of all sizes to build local, customizable rewards programs. Vouchfor! enables businesses to use loyal customers to 'vouch for' them and refer their friends. Then, when friends act, both the loyal customer and the friend get rewarded.

Vouchfor! is an especially effective marketing tool because it harnesses the popularity and convenience of social media to promote referral programs to already loyal customers. With the click of a button on Facebook, customers can easily engage in a mutually beneficial referral. And, because the new customer was referred directly by a friend, they're four times more likely buy.

The cloud-based platform provides a streamlined reporting interface for businesses to see and measure specific campaign ROI metrics and track and reward loyalty. It also allows for extremely scalable and customizable campaign building, so businesses can accept vast quantities of referrals at once. The intuitive Campaign Builder allows merchants to quickly create customized reward offers to share with customers via email, Facebook or Twitter, instantaneously.

"Vouchfor! is a revolutionary concept, in that we're taking everything we've learned about marketing, social media and technology and wrapping it up in one easy-to-use service," said John Stewart, CEO at Vouchfor!. "Businesses are becoming increasingly frustrated with daily deal sites, which offer a quick spike in customers, with questionable retention rates and long-term business impact. In reality, 65 percent of all new and lasting business comes from real person-to-person referrals. When you combine that knowledge with social media marketing and an extremely efficient and easy-to-use cloud back-end, you've got a product that will show immediate ROI."

All the necessary tools are included for businesses of any size to begin developing viral referrals right away, turning loyal customers into an extended sales force and rewarding them in the process. Businesses are starting to catch on and are signing up for Vouchfor! at a brisk pace.

"Vouchfor!'s social referral platform is one of the most cost-effective and measurable marketing tools that I've used," said Silvina Pica, senior sales representative at Mercedes-Benz Durham. "It's so easy to use and allows us to engage and directly reward our loyal customers for bringing our dealer new sales and leads. I've sold two cars in the first month with Vouchfor! and am extremely pleased."

For more information on Vouchfor!, please visit www.vouchfor.com.

SUPPORTING RESOURCES

• Read 'Referral Marketing: What's Left After the Deal of the Day is Over' on the Vouchfor! blog
• View video on how Vouchfor! works
• Follow Vouchfor! on Twitter
• Visit Vouchfor! on Facebook
• Read Vouchfor! customer case studies  
• View Vouchfor!'s website

Technorati Tags: Marketing, Cloud, SaaS, Referral, Lead Generation, Refer a Friend

About Vouchfor!

Vouchfor! is a unique and powerful social referral marketing platform that enables any business to harness the enormous growth potential in 'word-of-mouth' marketing. Businesses can reward both their loyal customers for referring new business and the new customer for making their first purchase.

Vouchfor! Inc. (www.vouchfor.com) is located in Toronto, Canada and is a privately owned company.

Media Contact
Erin Lockhart
Public Relations for Vouchfor!
[email protected]
(408) 334-5463

SOURCE Vouchfor!