WASHINGTON, April 15, 2014 /PRNewswire/ -- Voxiva, Inc. and Amerigroup, a wholly owned subsidiary of WellPoint, Inc., are experiencing early success with enrollment in Txt4health, a mobile health and wellness program for adults age 18 and over. Through a partnership between Voxiva and SafeLink Health Solutions®, a TracFone brand, Amerigroup members have access to free mobile phones and Voxiva's health messaging programs. Since Amerigroup began offering Txt4health in December of last year, more than 100,000 members have enrolled in the program.
"We're proud to offer Amerigroup members Voxiva's innovative Tx4health service, increasing ease of access to care for our diverse membership," said Dr. Mary McCluskey, senior vice president and chief medical officer, WellPoint Government Business Division. "Using Tx4health we can encourage wellness through education, whether its general health tips or reminders to schedule appointments, our primary goal is to improve health and wellness for our members."
Txt4health provides adults with timely and personalized health information sent by text message. The text messages encourage them to follow recommended guidelines for physical exams, preventive screenings, flu shots and vaccinations, as well as make them aware of services and benefits available to them from Amerigroup. The program is designed to improve key quality measures for health plans and increase member satisfaction.
Txt4health is currently offered to Medicaid plan members in 11 states where Amerigroup operates. Eligible plan members receive a free SafeLink phone with up to 250 minutes each month, free calls to Amerigroup's member services, unlimited text messages and the Txt4health health messages. Prior to the launch of the services, the content of the health messages was approved by all of the State Medicaid Agencies in those states.
"Voxiva has pioneered the delivery of large scale mobile health services that leverage digital technology to help people live their healthiest possible lives. Our partnership with TracFone and the rapid growth to 100,000 users demonstrates these services are in demand and we already know through multiple independent evaluations that these types of services can improve compliance with preventive health guidelines – a major goal of the US government – and that these proven programs can reach many more people at no cost to them and at no added cost to their health plans," said Paul Meyer, Voxiva's Chairman & President.
About Voxiva, Inc.
Founded in 2001, Voxiva is a global pioneer in delivering interactive mobile health services to help people live the healthiest life possible. The company's Care4life product portfolio combines evidence-based health guidelines, state-of-the-art behavior change expertise and digital technology to promote maternal & child health, adult health & wellness, smoking cessation and diabetes self-management. Personalized health information is sent via text messaging, mobile web and mobile applications. In 2011, Fast Company recognized Voxiva as one of the 50 Most Innovative Companies in the world. Learn more at www.voxiva.com or contact [email protected].
About WellPoint, Inc.
WellPoint is one of the nation's leading health benefits companies. We believe that our health connects us all. So we focus on being a valued health partner and delivering quality products and services that give members access to the care they need. With nearly 68 million people served by our affiliated companies including nearly 36 million enrolled in our family of health plans, we can make a real difference to meet the needs of our diverse customers. We're an independent licensee of the Blue Cross and Blue Shield Association. We serve members as the Blue Cross licensee for California; and as the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In most of these service areas, our plans do business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia and Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). We also serve customers in other states through our Amerigroup and CareMore subsidiaries. To find out more about us, go to www.wellpoint.com.