Voya Financial Offers $500 Mutual Fund Investment to Every Baby Born on October 20, 2014

NEW YORK, Oct. 20, 2014 /PRNewswire/ -- Voya Financial, Inc. (NYSE: VOYA), formerly ING U.S., announced that it is offering every baby born in the United States today — October 20, 2014 — a $500 mutual fund investment as a head start on their future retirement savings. The campaign, Voya Born to Save^™, has been introduced to celebrate National Save for Retirement Week and to help support the next generation on its path to retirement readiness.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7076157-voya-financial-born-to-save-campaign/

"Achieving retirement security is one of the biggest challenges our country faces. Without the right plan, many will have to delay retirement or adjust expectations so they don't outlive their savings," noted Rodney O. Martin Jr., chairman and CEO of Voya Financial. "Voya Born to Save reinforces that it's never too early to start saving and taking control of your future.  In addition to helping the thousands of babies who are born today, this campaign is an opportunity to get everyone thinking differently about how they can improve their readiness."

According to U.S. Census data, more than 10,000 babies are born each day in the U.S. Voya will honor all those born today with this complimentary investment upon enrollment in the program. Meanwhile, about 10,000 Baby Boomers turn 65 every day. This trend is expected for the next two decades and it underscores how important it is for our future retiree population to adequately prepare themselves – including saving early and often to capture the benefits of long term investing.

The Voya Born to Save program is a reminder that a contribution to retirement savings at any age — no matter how large or small — can help put Americans on the path to becoming more financially and emotionally secure. And while it's never too early to save, Voya also believes that it's never too late to seek out retirement planning advice and guidance. Advisors, employers and online resources can help give individuals and families a clearer picture of their retirement savings today and how it translates into retirement income tomorrow. 

"It's important for people to feel optimistic about their journey to and through retirement," added Martin. "Helping parents think about their newborn's financial security, and then inspiring those parents to take action and improve their own plan, is one way Voya is making a difference."

To learn more about the Voya Born to Save program, and to find out if a newborn you welcomed on October 20, 2014 is eligible to receive their complimentary $500 mutual fund investment from Voya Financial, please visit http://voya.com/borntosave.  Parents and guardians of eligible babies must register for this offer by December 19, 2014.

As an industry leader and advocate for greater retirement readiness, Voya is committed to delivering on its vision to be America's Retirement Company^™ and its mission to make a secure financial future possible — one person, one family, one institution at a time. 

Media Contact:
Joe Loparco
Voya Financial
Office:  860.580.2677
Cell:  860.462.6525
[email protected]

Investor Contact:
Darin Arita
212-309-8999
[email protected]  

About Voya Financial
Voya Financial, Inc. (NYSE: VOYA), formerly ING U.S., is composed of premier retirement, investment and insurance companies serving the financial needs of approximately 13 million individual and institutional customers in the United States. The company's vision is to be America's Retirement Company^™ and its guiding principle is centered on solving the most daunting financial challenge facing Americans today — retirement readiness. Working directly with clients and through a broad group of financial intermediaries, independent producers, affiliated advisors and dedicated sales specialists, Voya provides a comprehensive portfolio of asset accumulation, asset protection and asset distribution products and services. With a dedicated workforce of approximately 7,000 employees, Voya is grounded in a clear mission to make a secure financial future possible — one person, one family, one institution at a time.  For more information, visit http://voya.com or view our Voya Financial Interactive Company Profile.  Follow Voya Financial on Facebook and Twitter @Voya.

Mutual funds distributed by Voya Investments Distributor, LLC – 230 Park Avenue, New York, NY 10169

To view the multimedia assets associated with this release, please click: http://www.multivu.com/players/English/7076157-voya-financial-born-to-save-campaign/

SOURCE Voya Financial, Inc.