LOS ANGELES, Nov. 15, 2016 /PRNewswire/ -- VRADX's (http://www.vradx.com), the global Augmented and Virtual Reality (VR & AR) Ad platform under Etoron Technologies, conducted a study of 715 consumers who tested VR for the first time during last August's ChinaJoy. The study revealed that more than 35% of VR users are most interested in experiencing tourism-related ads such as beaches, forests and city hotspots. Tied at second place with 18% are car-related and war-related ads.
"We get ideas on where and how to spend vacations based on what we read and see online but we travel because we want to experience a place. VR gives us the chance to experience a place before we get there. We can check out the hotel room, see how clear the water is in a resort, check out how spacious a car is and others," a respondent stated.
Other major findings are:
- 79% remembered brand names, specific product features and ad messages proving VR ads are more than just a novelty. (See accompanying infographic)
- 64% are willing to purchase products and services they tested within VR if they can
- 8 of 10 of those that are willing to purchase products and services within VR are males
"The key lies in allowing VR users to interact with the products and services being advertised. They aren't just looking at a poster or watching a 30-second TV spot. They can open a car door and check out the dashboard. A real estate agent in California can let prospective buyers that are in Australia see houses they are selling. Consumers see results even before purchasing a product," said Sandy Shen, co-founder of Etoron.
This is the first global study that tests how AR and VR ads can change a consumer's purchasing process.
VRADX fully operates in North America, China, Russia and Europe making it the first truly global VR and AR ad platform. It recently partnered with Original Force and Lions Gate for the first VR-based movie promo for the movie L.O.R.D. (https://en.vradx.com/media/). The promo revealed how VR & AR can actually extend and strengthen the connection between the movies and the viewers by creating a venue where viewers can interact with movie characters, further explore storylines and experience movie locations.
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