VRTC selected as Hispanic Agency of Record for Aeromexico

Jul 25, 2013, 09:00 ET from VRTC Inc.

HOUSTON, July 25, 2013 /PRNewswire/ -- VRTC announces marketing partnership with Aeromexico, Mexico's largest global airline.

"Having been selected as the Hispanic agency of record for this incredible brand is a real honor," said Octavio Orozco VP and General Manager. "Our extensive experience in the airline industry as well as our creative and strategic strengths will allow us to be the vessel of communication for this brand."

The agency services rendered will include brand management, strategic planning, creative service as well as media buying. The Aeromexico brand joins a growing roster of clients such as Gruma, Honda, Acura, Puerto Vallarta, Tequila Pueblo Viejo, Northgate Supermarket and LeaLA.

The new business alliance will begin promptly, VRTC will provide support for the upcoming Aeromexico Contigo (Aeromexico with You) program. VRTC will launch and implement the airline's most recent initiative in key Hispanic markets in the US and Mexico. The Aeromexico Contigo program will begin in October 2013. It will offer a host of benefits to passengers traveling frequently between Mexico and the United States.

About VRTC

VRTC has offices in Los Angeles, Houston and Guadalajara, MX. The agency adheres to the philosophy of Simple & Personal™, connecting people and brands by creating human experiences that make the simple and personal matter. For more information visit www.vrtc.us

Contact: Roxana Sibrian (281) 664-1190