CHICAGO, Oct. 22, 2015 /PRNewswire/ -- VSA Partners welcomes their newest Associate Partner, Executive Creative Director, Chris Cancilla.
Cancilla joins VSA at an exciting time. The company has enjoyed a surge in growth and visibility, including AOR wins from Beam Suntory's 2 GINGERS and Marvin Windows, along with buzz worthy work on behalf of Kleenex, ABInBev's Goose Island, and their Blackhawks #LightningProof T-shirt last June. In 2011, VSA complemented its legendary design and branding capabilities with the launch of their marketing practice. Today, VSA brings together all aspects of brand building and activation—from brand strategy, narrative and design through data science, advertising and digital marketing.
VSA's unique vision, roots in design and interconnected approach to technology, strategy, and creativity was particularly appealing to Cancilla and, ultimately, the tipping point for his move to the company
"Joining VSA is an incredible opportunity to join a world class organization and reunite with some of the best mentors and colleagues I've worked with in my career," says Chris Cancilla, Associate Partner, Executive Creative Director at VSA Partners. "As important, it's an opportunity to become part of an organization with famously high standards that has what I believe to be today's most visionary approach to brand and business building."
Day to day, Cancilla will focus on building integrated marketing programs for VSA's longstanding B2B marketing clients and connecting them where appropriate with any B2C efforts. VSA's B2B marketing clients include CME Group, Mack Trucks, Cargill, along with many others. Cancilla's deep capabilities across the entire marketing landscape enable him to develop and execute best-in-class, brand and business building programs across channels.
Cancilla comes to VSA from TRISECT, where he was Chief Creative Officer, elevating work and expanding capabilities across brands such as Kawasaki, Kimberly-Clark and ConAgra Foods. Prior, Cancilla was SVP, Group Creative Director at Y&R Chicago, where he led integrated campaign work for Sears, Hilton, Dave & Busters and The American Red Cross. Previously, Cancilla held a cross discipline role as SVP, Group Creative Director at Leo Burnett's Arc Worldwide—collaborating with brands such as McDonalds and VISA, while receiving Cannes Lion recognition for his work with the CDC's VERB campaign to fight childhood obesity.
"Chris is a unique talent capable of creatively connecting marketing disciplines in innovative and effective ways," commented William Rosen, Partner and Marketing Practice Lead at VSA. "He's a great addition to our team and will help us continue to bring cutting-edge thinking to our growing roster of B2B marketing clients."
About VSA Partners, Inc.
VSA Partners is a design-driven branding and marketing firm with offices in Chicago, New York and Detroit. We offer a full range of integrated capabilities—advertising, social, digital, data science and more—all under one roof, all with the unifying thread of great design.
For more than 30 years, VSA's interconnected approach to strategy, design and technology has helped transform and propel some of the world's most respected brands and forward-thinking businesses. VSA serves leaders seeking to drive marketplace results and enterprise value in today's increasingly complex, cross-channel, consumer-driven world.
SOURCE VSA Partners