MIAMI, Dec. 6, 2016 /PRNewswire/ -- Black Friday 2016 went over very well for retailers and businesses utilizing the VTEX Cloud Commerce platform. Throughout many of the world's markets, this platform has proven to be more than capable of handling the massive influx of traffic on what is known to be the most important day of internet retail for the entire year.
Despite the challenges facing international markets right now, VTEX experienced growth at 54% over the numbers seen in 2015, which is an enormous achievement for the platform. Black Friday 2016 was a great success as witnessed by the excellent figures from eCommerce businesses using the VTEX platform such as Whirlpool, Sony, and C&A, among others. Globally and within emerging markets.
The VTEX Cloud Commerce platform provides service to over 1,000 different manufacturers and retailers, and is currently expanding into the North American market. As an alternative to standard eCommerce platforms, VTEX differentiates itself as a solution designed to handle the needs of high-volume online retailers. VTEX's elastic cloud infrastructure makes it possible to host large numbers of orders while managing high traffic periods, which equates to increased conversion rates and revenue for companies looking to capitalize on traffic. "The VTEX platform is an internationally-trusted, comprehensive solution for brands and retailers who prioritize the needs of their customers, without losing sight of the bottom line," said Alexandre Soncini, GM of VTEX's North American operation. He furthered this by stating: "We are very satisfied with how the platform has performed during the Black Week period for 2016, and we attest this success to having the support of over 100 engineers working on the constant evolution of our platform."
VTEX has proven to be an international leader in eCommerce, having been a part of the international market for 16 years. It was designed to handle common issues found in most other online retail platforms that cannot support extensive volume size and spikes in traffic during the busiest sale times. On the contrary, VTEX is more than prepared to handle these crucial peak season days, such as Black Friday.
On Black Friday 2016 alone, traffic and sales on VTEX websites experienced a 1,300% increase in the number of orders per minute. Compared to 2015 sales, the entire Black Week was a major success, experiencing 1,134,963 orders placed on the VTEX platform. This clearly demonstrated VTEX's effectiveness to handle the scaling needs of an array of high-volume retailers during the most critical period of sales of the year.
VTEX is the only True Cloud Commerce platform in the digital commerce market with an auto-scaling elastic cloud infrastructure that leads to higher conversion rates, stronger customer loyalty and lower TCO. Utilizing the exclusive patent-pending SmartCheckout™ technology - a secure, intuitive and easy password-free process, VTEX presents an excellent option for eCommerce. Companies running the VTEX platform have seen a 54% increase in conversion rates, and a significantly lower rate of cart abandonment. Since 2000, VTEX's pioneering R&D teams have provided customers all over the world with a comprehensive, fully-adaptable, omni-channel solution that keeps pace with ever-changing customer expectations. VTEX has been recognized for its innovative approach to handling eCommerce by Gartner, Inc. and Forrester Research and is trusted by over 1,000 clients worldwide including Walmart, Danone, Whirlpool, Electrolux, Pandora, Avon and Lego.
For more information, please contact Alexandre Soncini, North American GM at 1 954 843 3564 or firstname.lastname@example.org
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SOURCE VTEX Cloud Commerce Solutions