Vu1 Continues to Build Out Management Team; New Hire to Lead Utility-Focused Business Development Efforts

NEW YORK, Sept. 12, 2011 /PRNewswire/ -- Vu1 Corporation (OTCBB: VUOC), a developer and manufacturer of mercury-free, energy-efficient, general illumination lighting technology, today announced that Juan Carlos Blacker, has joined the Company as Vice President, Business Development – Energy Efficient Markets.  Mr. Blacker will report directly to Bill Hamlin, Vu1's interim President and Chief Operating officer.

With efforts already well underway to secure customer relationship in the Retail and Wholesale Electrical Distribution markets, the Company will leverage Mr. Blacker's deep industry contacts to actively engage with key Utility Consortiums.  Mr. Blacker is widely viewed as an energy efficient expert, and prior to joining Vu1 he was Program and Product Manager at Portland Energy Conservation, Inc. (PECI), a leader in energy resource management.  

"Juan Carlos' expertise and thorough understanding of energy efficiency programs and governmental policies and standards throughout the United States and Canada make him the ideal person to lead our efforts in the energy and utility markets," commented Bill Hamlin, interim President and Chief Operating Officer.  "He is well-regarded and respected among the influencers in the energy efficiency markets, and the vision and plan he has already shared with us reflects his strong belief in our technology and market opportunities."

"With utilities' increasing interest in energy efficiency solutions, Vu1's ESL lighting technology was one of a number of industry solutions I've evaluated and I was immediately struck by its potential," commented Juan Carlos Blacker, Vice President, Business Development - Energy Efficient Markets.   "My focus will be on ensuring utilities are made aware of the compelling energy-efficiency, safety and cost characteristics of Vu1's ESL technology and to work with these important industry partners to build demand for Vu1's unique ESL bulbs."

About Vu1 Corporation

New York City-based Vu1 Corporation is dedicated to applying its technology to produce energy efficient, environmentally friendly lighting solutions worldwide. Vu1 has developed a new energy efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products. Learn more about Vu1 at www.Vu1.com. For the latest news, find Vu1 on Facebook and follow us on Twitter.

For investor inquiries, please contact Michael Polyviou at (212) 885-0453. For product and sales inquiries, please contact Chris Reilly at (704) 929-7872.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements including, but not limited to, our ability to obtain the necessary funding required for our operations, the future demonstration and commercial availability of our light bulb, independent testing laboratories certification results, timing for bulb production, manufacturing capability of our facility, future interest of channel partners and distributors, our strategic planning and business development plans, future applications of the technology, the viability, pricing and acceptance of our products in the market.. These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend"  and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, as well as the risks and other factors set forth in our periodic filings with the U.S. Securities and Exchange Commission (including our Form 10-K for the year ended December 31, 2010 and our other periodic reports as filed from time to time).

SOURCE Vu1 Corporation