Vu1 Launches Direct Order Functionality On Corporate Website

R30 Electron Stimulated Luminescence™ (ESL) energy-efficient reflector light bulbs available direct to consumers at MSRP of $19.95

Dec 17, 2010, 12:48 ET from Vu1 Corporation

NEW YORK, Dec. 17, 2010 /PRNewswire/ -- Vu1 Corporation (OTC Bulletin Board: VUOC), a developer and manufacturer of mercury-free, energy-efficient, general illumination lighting technology, today announced that US consumers can now purchase the Company's R30 Electron Stimulated Luminescence™ (ESL) energy-efficient reflector light bulbs, directly from Vu1 through its website at www.vu1.com.  The bulbs will sell at the MSRP of $19.95 (excluding shipping and handling), approximately half the price of LEDs at the lowest end of the LED pricing range, and the site will accept a minimum order quantity of eight bulbs.

"In the months since UL certification, Vu1 has experienced significant and growing number of consumer requests for its unique non-toxic, energy-efficient ESL bulbs. In order to meet this unmet consumer demand, Vu1 has brought forward the launch of direct-order functionality on its website, allowing consumers to place orders for Vu1's bulbs today," commented Philip Styles, President and Chief Executive Officer.  "Our focus remains on executing against our primary sales channel development strategy with leading electrical distributors and 'big box' retailers and related negotiations on that front are progressing well."  

Vu1's R30 ESL™ bulb is a direct replacement for the 65W incandescent flood bulb. It is virtually indistinguishable from the traditional incandescent lamp it replaces and, unlike CFLs, is mercury-free.  The Company's ESL Lighting Technology uses accelerated electrons to stimulate phosphor to create light, making the surface of the bulb "glow," providing natural light quality, energy efficiency and a long bulb life of 10,000 hours.  

According to recent industry reports, the U.S. market comprises 800 million recessed can lights with over 140 million bulbs sold per year.  To accelerate the introduction and adoption of Vu1's products into the hardware/home improvement, and club/mass market retail channels, the Company has engaged Integrated Sales Solutions (ISS), LLC, a specialist sales and marketing consulting business co-founded by Bill Hamlin, a former The Home Depot (HD) senior executive and Vu1 Board member.

About Vu1 Corporation

New York City-based Vu1 Corporation is dedicated to applying its technology to produce energy efficient, environmentally friendly lighting solutions worldwide. Vu1 has developed a new, energy efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products. Learn more about Vu1 at www.Vu1.com. For the latest news, find Vu1 on Facebook and follow us on Twitter.

For product enquiries please contact: Integrated Sales Solutions at (678)385-5385.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements including, but not limited to, our ability to obtain the necessary funding required for our operations, the future demonstration and commercial availability of our light bulb, timing for bulb production and sales, manufacturing capability of our facility, future interest of channel partners and distributors, our strategic planning and business development plans, future applications of the technology, the viability, pricing and acceptance of our products in the market.. These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend"  and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, as well as the risks and other factors set forth in our periodic filings with the U.S. Securities and Exchange Commission (including our Form 10-K for the year ended December 31, 2009 and our other periodic reports as filed from time to time).

SOURCE Vu1 Corporation



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