Vue Brings the Future of Cinema to Westfield Stratford City

LONDON, September 8, 2011 /PRNewswire/ --

- 13 September 2011

The Future of Cinema is about to be showcased at Westfield Stratford City with the exciting launch of one of largest all-new, all-digital cinema in Europe. Hot on the heels of the 2010 Vue Westfield London launch - one of the most successful, and highest grossing cinemas in the UK - Vue Stratford City is set to expand on the offerings to cinemagoers and showcase a 'Vuenique' experience that is world-class in every way.

Leading the way with innovative cinema technology, Vue Stratford City will deliver a new level of immersive entertainment to audiences across 17 screens. From Breatht4King Vue Sony 4K projection, through to professionally mixed Vue Profound Sound, to SuperVue stepped seating, Vue is focused on giving every customer a fully immersive, 'Vuenique' experience. The cinema will also be equipped with Incre3Dible Vue Digital 3D, made possible through Real D 3D technology, and will also feature two amazing super-sized VueXtreme screens and luxurious VIP Seating.

Breatht4King Vue Sony 4K projection across all screens will deliver a spectacular visual experience from every seat. Cinemagoers will be amazed by the detail even on the largest screens, and, with up to four times the megapixels of 2K and HD, cinema goers will be taken away by the detail and fluidity of images. Breatht4King Vue gives cinema goers an immersive, engaging visual experience they simply can't get at home.

Breatht4King Vue is further enhanced with Vue Profound Sound, in stunning Dolby 7:1 sound. Vue's unique and professionally mixed sound will make cinema goers feel like they are part of the action. With each auditorium offering SuperVue stepped stadium seating, every seat in the house will provide a perfect view of the wall-to-wall, floor-to-ceiling super-sized screens, and, for those after a more luxurious experience, VIP seating will also be available.

The new Vue cinema will be the lead entertainment offering at the new 1.9 million sq ft Westfield Stratford City development.  With the new title of largest mall in Europe, and located in the prestigious gateway to London's Olympic Park, Westfield Stratford City will be one of the key destinations for a day out in London. Key transport links and a wide range of retail, food and leisure offerings mean that millions of visitors a year will be frequenting the centre.

Tim Richards, CEO of Vue Entertainment, says "We are very excited to be working with the Westfield team again as an integral part of this huge retail and leisure landmark which is the gateway to London's incredible Olympic Park.  

"Our cinema at Vue Westfield London took the capital by storm when it opened last year, marking a major milestone in the future of UK cinema by way of its design, offering and location.  Vue Westfield Stratford City will set new standards with a stunning state-of-the-art cinema set in a wonderful location and the installation of Sony 4K digital cinema projectors will form part of the potential roll out of Sony's amazing new projection technology systems across all Vue cinemas over the next couple of years. Vue Westfield London is now the UK's highest grossing cinema and Stratford City is set to match or exceed this."

Michael Gutman, Managing Director of Westfield UK/Europe, says: "At Westfield Stratford City we will take the combination of cinema, leisure and retailing to the next level, beyond Westfield London with an even greater range of restaurants, leisure facilities and design evolution.

"Based on our experiences at Westfield London we expect that Westfield Stratford City will become a new major entertainment destination for the entire east side of London and like Westfield London, the brand new Vue cinema will play a key role in the entertainment offering at the new site."

Notes to Editors

Vue Westfield Stratford City will consist of:

• 17 Screens with over 2,500 ultra comfortable seats
• 100% digital with Breathtaking Vue, Sony 4K digital technology
• SuperVue stepped stadium seating
• 5 Incredible Vue Real D 3D enabled screens
• Professionally mixed Dolby 7:1 Profound Sound in 14 screen
• 2 VueXtreme super-sized large format screens
• Over 500 luxury VIP seats
• Large concessions area including Ben & Jerry's
• Variety of offerings including:
  • Kids AM
  • Teen Pricing
  • Family Ticket
  • Senior Screening
  • Bollywood Movies
  • Saver and Super Saver Pricing
  • Alternative Content

About Vue Entertainment
Vue Entertainment is one of the UK's leading multiplex developers and operators of state-of-the-art multiplex cinemas. Formed in May 2003 with the acquisition of Warner Village Cinemas, Vue is one of the fastest growing and innovative cinema companies in the country. Vue's modern state-of-the-art circuit has 69 cinemas (including the new Stratford City site) and 674 screens covering the UK and Ireland.

Vue has won many accolades for its service and innovations over the years, including its fourth win of Best Cinema of the Year UK (Vue Westfield) and Cinema of the Year Ireland (Vue Dublin) at the recent 2010 RAAM Awards. In 2005 Vue also won prestigious award for International Exhibitor of the Year at Cinema Expo.

CEO Tim Richards was awarded the title of the Ernst and Young Entrepreneur of the Year in 2006 and he also won the Leisure Report Individual of the Year award.

SOURCE Vue Cinemas