Vungle, Kamcord Team Up to Launch User-Generated Mobile Video Ads

News provided by

Vungle; Kamcord

12 Sep, 2013, 10:30 ET

SAN FRANCISCO, Sept. 12, 2013 /PRNewswire/ -- Leading in-app video advertising platform Vungle and mobile gaming video-sharing platform Kamcord today announced an Alpha test of a new product that creates 15-second video ads from Kamcord's user-generated gameplay videos and distributes them across the Vungle network.

Game developer Mobjoy, a participant in the Alpha, said that they expect the new product to generate an exceptional level of installs and high-value users. "This really breaks new ground in the mobile video space," said Fabio Massuda, CEO of Mobjoy. "We expect it to convert really highly because users love watching gameplay videos."

Users will be able to see the new ads in popular mobile games such as Nimble Quest from NimbleBit.

Vungle and Kamcord both recently announced funding rounds and are focused on creating innovative new technology and more effective ad formats. "We absolutely feel that the success of a mobile ad campaign hinges on the user experience and thoughtful placement of the ad within an app," said Vungle CEO Zain Jaffer. "The partnership between Vungle and Kamcord is a great way for gaming advertisers to use high-quality video content, in the perfect context, without any additional creative costs."

"We know users love to watch gameplay videos, so we figured what better way to promote a game than to show off an awesome video of a user playing it," said Kamcord CEO Matt Zitzmann.

The Alpha is currently closed, but advertisers who are interested in participating in the Beta can visit www.vunglelabs.com/kamcord and sign up to be notified as slots become available.

About Vungle
Serving top mobile publishers since 2012, Vungle is the leading in-app video advertising platform. Vungle's pre-cached streaming HD video technology and user-first approach has led to its track record of success helping developers monetize quickly and easily. With offices in San Francisco and London, Vungle is also expanding internationally to Berlin. For more information visit www.vungle.com and follow @vungle.

About Kamcord
Kamcord delivered the first ever gameplay sharing solution for mobile games. Now live in 120+ games, Kamcord has recorded over 1 billion gameplay videos. With Kamcord's help, several games have reached top ten game status in the App Store, including Line Runner 2 and Trial Xtreme 3. Kamcord constantly works with developers to pioneer new ways of using gameplay video to acquire, retain, and monetize users. For more info, follow us @Kamcord or start watching gameplay videos at kamcord.com

SOURCE Vungle; Kamcord

PRN Top Stories Newsletters

Sign up to get PRN’s top stories and curated news delivered to your inbox weekly!

Thank you for subscribing!

By signing up you agree to receive content from us.
Our newsletters contain tracking pixels to help us deliver unique content based on each subscriber's engagement and interests. For more information on how we will use your data to ensure we send you relevant content please visit our PRN Consumer Newsletter Privacy Notice. You can withdraw your consent at any time in the footer of every email you'll receive. Mit Ihrer Anmeldung erklären Sie sich damit einverstanden, Inhalte von uns zu erhalten.
Unsere Newsletter enthalten Zählpixel, die die Lieferung einzigartiger Inhalte in Bezug auf das Abonnement und die Interessen der einzelnen Abonnenten ermöglichen. Weitere Informationen über die Verwendung Ihrer Daten im Hinblick auf die Zusendung von relevanten Inhalten, finden Sie in unserer PRN Consumer Newsletter Privacy Notice. Ihre Zustimmung können Sie jederzeit in der Fußzeile jeder erhaltenen E-Mail widerrufen. En vous inscrivant à la newsletter, vous consentez à la réception de contenus de notre part.
Notre newsletter contient des pixels espions nous permettant la fourniture à chaque abonné, d’un contenu unique en lien avec ses souscriptions et intérêts. Pour de plus amples informations sur l’utilisation faite de vos données en vue de l’envoi des contenus concernés, nous vous invitons à consulter la politique de confidentialité disponible à partir du lien suivant PRN Consumer Newsletter Privacy Notice. Vous pouvez à tout moment revenir sur votre consentement par le biais des informations situées au bas de chaque e-mail reçu. Регистрирайки се, Вие се съгласявате да получавате информационно съдържание от нас. Нашите бюлетини съдържат проследяващи пиксели, които ни помагат да предоставяме уникално съдържание въз основа на ангажираността и интересите на всеки абонат. За повече информация относно начина, по който ще използваме Вашите данни, за да гарантираме, че Ви изпращаме подходящо съдържание, моля, направете справка с нашето Уведомление за поверителност на потребителския бюлетин на PRN. Можете да оттеглите съгласието си по всяко време в долния колонтитул на всеки от имейлите, които ще получите.