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Wahlburgers' First Franchise Location Opens at Toronto's Luxurious SoHo Metropolitan Hotel


News provided by

SoHo Metropolitan Hotel

Nov 13, 2014, 08:00 ET

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Menu features fresh made-to-order burgers, family favourite recipes and Chef Paul Wahlberg's adult frappes
www.wahlburgers.ca

TORONTO, Nov. 13, 2014 /CNW/ - Wahlburgers, the popular casual burger restaurant founded by brothers Mark, Donnie and Paul Wahlberg and the focus of A&E Network's Emmy-nominated reality show of the same name, is now open at Toronto's SoHo Metropolitan Hotel. Located in the heart of the city, Wahlburgers Toronto creates the perfect dining experience for burger-fanatics with a sports bar, seated dining and quick service restaurant all under one roof.

"My brothers and I are thrilled to open our first franchise and first Canadian location" said Paul Wahlberg, Executive Chef of Wahlburgers. "Building a restaurant that people love to go to is our true mission. We've worked closely with the Toronto team to reach our goal and that's to have a place that is all about good food and great service."

Inspired by their love for the burger and the casual comfort food of their Boston childhood, the Wahlberg brothers opened the original Wahlburgers in Hingham, MA in October 2011 as a chef-driven burger concept. Like the Boston staple, the menu in Toronto places emphasis on its use of locally sourced and house-made ingredients. Wahlburgers are made with 100 per cent Canadian beef. The custom grind, created specifically by Chef Paul Wahlberg, comes from a local butcher and is cooked to medium, allowing the juices to flow.

Menu highlights include:

  • Mark's Choice: "The Thanksgiving Burger" made with fresh ground and seasoned turkey dressed with Paul's orange cranberry sauce, homemade roasted butternut squash and stuffing.
  • Donnie's Choice: "The BBQ Bacon Burger" topped with white cheddar cheese, bacon and avocado, finished with jalapenos and a house-made BBQ sauce.
  • Paul's Choice: The Wahlburgers original "Our Burger" made fresh to order with the restaurant's special blend of beef topped with government cheese (American cheese), dill pickles, lettuce, tomato, onion and finished with the signature Wahl sauce.

Starting December 2014, Wahlburgers will incorporate Canadian-themed dishes as part of the 'burger of the month' program.

And what's a burger without an ice-cold beverage by its side. Wahlburgers Toronto offers a variety of alcoholic drinks including the 'Wahlbrewski North' pale ale on tap made by Mill Street Brewery and a selection of adult frappes, Paul's grown-up, alcohol-fortified version of the ice cream beverage.

While burgers are the main focus of the 120-seat restaurant, Wahlburgers Toronto also has a variety of sandwiches and salads on the menu including house sides like mom's macaroni salad, sweet potato tots, fresh cut fries and onions rings.

Wahlburgers Canada is a collaboration of the Wahlbergs with Bruce Greenberg, President of Starwood Group; Michael Wekerle, Executive Chairman of Difference Capital and Henry Wu, President of Metropolitan Hotels.

The restaurant will be open seven days, Sunday through Wednesday, 11:30 a.m. to midnight, and Thursday through Saturday, 11:30 a.m. to 2 a.m.  Reservations and call-ahead take-out orders will not be taken at this time.

Social Media Links
www.facebook.com/WahlburgersCA
https://twitter.com/wahlburgersca
http://instagram.com/wahlburgersca/

About Wahlburgers Canada
Originally founded in 2011, Wahlburgers is an award-winning burger concept from Wahlberg brothers, Paul, Mark and Donnie. The restaurant offers casual comfort food in a family-friendly environment. With fresh made-to-order burgers, fries and frappes, the menu reflects a mix of classic burgers and sides, as well as Wahlberg childhood favourites. The Toronto location is the first North American expansion outside of the original Hingham, Massachusetts restaurant.

About SoHo Metropolitan Hotel
SoHo Metropolitan Hotel is a 92-room ultra-luxury hotel located in Toronto's vibrant Entertainment District. Situated in a lavish condominium complex, SoHo Metropolitan Hotel features panoramic views of downtown from floor-to-ceiling windows; a sleek, contemporary lobby graced by Chihuly art; chic luxury rooms; a state-of-the-art gym; the upscale-causal Senses Café and Susur Lee's "Nouvelle Chinoise" Luckee Restaurant and Bar. Managed by Metropolitan Hotels, SoHo Metropolitan is a member of Preferred Hotels & Resorts Worldwide.

Image with caption: "Wahlburgers (CNW Group/SoHo Metropolitan Hotel)". Image available at: http://photos.newswire.ca/images/download/20141113_C8812_PHOTO_EN_7927.jpg

SOURCE: SoHo Metropolitan Hotel

Related Links

http://www.metropolitan.com

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