WakingApp and PPI Worldwide Join Together to Add Virtual and Augmented Reality Content to Collectible Toys

Partnership gives PPI's loyalty promotions a digital layer that is the future of the toy industry

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Feb 23, 2016, 02:00 ET

BARCELONA, Spain, Feb. 23, 2016 /PRNewswire/ -- WakingApp, provider of a powerful cloud-based platform that enables anyone to create virtual and augmented reality content, today announced its cooperation with PPI Worldwide, a leading loyalty promotion company, collectible toy designer & producer and novelty promotional supplier. The cooperation will enable PPI to utilize WakingApp's ENTiTi platform to create VR and AR content that pairs with its popular toys, adding interactive digital content to its physical creations and creating more engaging experiences for its customers.

PPI Worldwide Logo

"The rising popularity of mobile devices and gaming with children of all ages has companies on the lookout for the right way to digitize their products to keep users engaged and sales strong," said Isaias Miremberg, PPI Worldwide owner. "Now that we have the ability to easily create and update new AR or VR content with ENTiTi Creator, it will be a game changer for PPI as we add a new dimension to our customers' promotions."

PPI has worked with some of the biggest fast-moving consumer goods (FMCG) brands such as Coca-Cola, Unilever and Nestlé for the last 30 years. They have sold more than 4,000,000,000 premiums, including their own popular brands such as Gogo's Crazy Bones, Wikkeez Disney, Abatons Star Wars, and Kaptors. PPI identified the ENTiTi platform as the best solution for allowing its team to create VR and AR content due to its innovative cloud-based offerings that enable quick creation and instant updates without having to wait for app stores or outside vendors.

"The goal of every manufacturer and agency is to increase engagement with products and build stronger brands," said Alon Melchner, founder and president of WakingApp. "Virtual and augmented reality show great promise as a powerful method of engaging customers. By helping PPI expand their reach into the digital realm, across all of the latest devices, the ENTiTi platform is positioning PPI and its customers as industry innovators."

This strategic cooperation between WakingApp and PPI will be presented at Mobile World Congress in Barcelona, Spain (February 22-25) at WakingApp's booth (Hall 5: D81, Booth 6). Visitors can experience VR and AR demos using some of PPI's popular products.

About WakingApp

WakingApp's powerful cloud-based ENTiTI platform enables any company or individual to create interactive virtual and augmented reality content without any developer skills.

Learn more at www.wakingapp.com, @WakingApp and www.facebook.com/WakingApp.

About PPI Worldwide

PPI Worldwide is a global marketing solutions agency focused in creating novelty premiums, special loyalty promotions and retail collectible toys production.

Learn more at www.ppiworldwide.com.

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Contact:
Ariela Weinberger
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SOURCE WakingApp Ltd.