Walker Clients Recognized for Outstanding Customer Initiatives

INDIANAPOLIS, Aug. 2 /PRNewswire/ -- Indianapolis-based customer strategy consulting firm, Walker, recently announced three of their clients – CDW, Adobe, and EMC – were named finalists for the 2010 Forrester Research Voice Of The Customer Awards. CDW was named one of three winners, and Adobe and EMC were named in the 10 finalists. The Voice Of The Customer Awards recognize initiatives that enable companies to dramatically improve how they collect, interpret, and react to customer feedback.

"We're thrilled to see these companies recognized and are proud to be their partner in developing innovative customer strategies," Walker President Phil Bounsall said. "Their programs make a bottom-line difference for their company, which underscores what we see in the Walker Index."

The Walker Index is a stock index comprised of current Walker clients showing they outperform the broader market by a measure of five to one. This demonstrates companies deploying effective customer strategies have a significant market advantage.

Nearly 40 companies representing leading brands in financial services, healthcare, retail, technology, and travel submitted entries to this year's Voice Of The Customer Awards. Winners were judged across five categories: clarity of approach, business value to the organization, positive impact on customer experience, innovation, and potential for other companies to repeat the practice.

CDW was recognized for its closed-loop follow up process. CDW surveys thousands of its customers annually and creates "hot alerts" to immediately follow up with customers. One type of alert notifies salespeople of opportunities to enrich existing client relationships. All opportunities are flagged and tracked to a final resolution. In 2009, leads from the survey process alone yielded millions of dollars in additional revenue.

For more information about Walker and the Walker Index, please visit www.walkerinfo.com. For more information about Forrester's Voice Of The Customer Awards visit http://blogs.forrester.com/andrew_mcinnes. To read Walker's latest thoughts on the customer perspective visit our blogs at http://blog.walkerinfo.com.

About Walker

Walker Information, Inc. is a privately held consulting firm that specializes in customer loyalty and related customer strategies, including innovative approaches to accelerate growth. The firm provides tailored, comprehensive solutions to help companies obtain, segment, value, serve, retain, and grow customers. More information is available at www.walkerinfo.com.

SOURCE Walker Information