Wall decor market in US to grow at a CAGR of 8.02% from 2022 to 2027: Improved standard of living and the introduction of premium products to drive growth - Technavio

NEW YORK, May 1, 2023 /PRNewswire/ -- The size of the wall decor market in US is estimated to increase by USD 9,796.77 million from 2022 to 2027, with a CAGR of 8.02%, according to a recent market study by Technavio. This report also offers a 5-year historical (2017-2021) data projection of market size, segmentation, and region. Discover some key insights on market size before buying the full report - Request a sample report

Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak. The bargaining power of buyers & suppliers and the threat of new entrants, rivalry, and substitutes have also been analyzed and rated between LOW-HIGH to provide a holistic view of market favorability.

Find Technavio's exclusive analysis of price sensitivity, adoption lifecycle, customer purchase basket, adoption rates, and purchase Criteria

• One of the core components of the customer landscape is price sensitivity, an analysis of which will help companies refine marketing strategies to gain a competitive advantage. 
• Another key aspect is price sensitivity drivers (purchases are undifferentiated, the purchase is a key cost to buyers, and quality is not important), which is LOW.
• Furthermore, market adoption rates for all regions have been covered.

The market report also offers information on the criticality of inputs, R&D, CAPEX, technology, and products of 15 vendors listed Below -

• Amazon.com Inc.
• Bed Bath and Beyond Inc.
• Brewster Home Fashions
• Costco Wholesale Corp.
• Ethan Allen Interiors Inc.
• F. Schumacher and Co.
• Franchise Concepts Inc.
• Haverty Furniture Companies Inc.
• Kimball International Inc.
• Kirklands Inc.
• Kohls Corp.
• Lowes Co. Inc.
• Macys Inc.
• Penney OpCo LLC
• Pier 1 Imports Online Inc.
• Restoration Hardware Inc.
• The Home Depot Inc.
• Transform Holdco LLC
• Walmart Inc.
• Wayfair Inc.
• Williams Sonoma Inc.

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Chart & data table on 5-year historic (2017-2021) market size, comparative analysis of Segments, and Y-O-Y growth of wall decor market in US

• The market is segmented by distribution channel (offline and online) and product (wall art, picture frames, wall clocks, and other decorative accents)
• The offline segment will account for a significant share of market growth during the forecast period. Offline stores enable customers to physically examine the products before purchasing. Supermarkets and hypermarkets are the most popular distribution channels. The growth of supermarkets and hypermarkets is attributed to the growth of the organized retail sector in the US. Retail outlets offer a wide range of products under a single roof. Manufacturers of wall decor also sell their products through specialty stores and other retail formats. These factors will drive the growth of the segment during the forecast period.

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Market dynamics

Driver - The improved standard of living and the introduction of premium products are driving market growth. Changes in lifestyles and rising disposable income have increased the popularity of home renovation in the US. The demand for home renovations is also fueled by the growing demand for designer home decor products such as wall decor items and the penetration of the Internet and social media. Major players are expanding their portfolio by offering specialized products to meet the varied demands of consumers. These factors will fuel the growth of the market during the forecast period.

Trend - The increasing demand for interior designing is a key trend in the market. The strengthening US economy over the last five years has led to higher spending on home improvement and decor products. The demand for designer wall décor, such as wall art, wall clocks, and picture frames, is increasing. Therefore, interior designers and designing companies are introducing homeowners to invest in interior design. Increasing awareness has further increased the demand for designer wall décor. The rising number of working women and their participation in household decision-making has also fueled the demand for interior design. Such factors will support market growth during the forecast period.

Challenge - The rising competition is challenging market growth. Manufacturers compete on aspects such as product portfolio, premiumization, differentiation, and pricing. The entry of new players and private-label brands will intensify the competition further during the forecast period. This will lead to price wars, which, in turn, will further degrade the quality of products. Multichannel retailers have a lower cost structure, which also intensifies completion in the market. Therefore, the changing competitive landscape can affect the profit margins of players, which will hinder market growth during the forecast period.

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What are the key data covered in this report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the wall decor market in US between 2023 and 2027
• Precise estimation of the size of the wall decor market in US and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the wall decor market in US
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of wall decor market vendors in US

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Table of contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Country Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 07: Parent market
• Exhibit 08: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 09: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 10: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 11: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 12: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 13: Chart on US: Year-over-year growth 2022-2027 (%)
• Exhibit 14: Data Table on US: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Wall decor market in US 2017 - 2021 
• Exhibit 15: Historic Market Size – Data Table on Wall decor market in US 2017 - 2021 ($ million)

• 4.2 Distribution Channel Segment Analysis 2017 - 2021 
• Exhibit 16: Historic Market Size – Distribution Channel Segment 2017 - 2021 ($ million)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 17: Historic Market Size – Product Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 18: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 21: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 22: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry
• Exhibit 23: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition
• Exhibit 24: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• Exhibit 25: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 26: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 27: Chart on Comparison by Distribution Channel
• Exhibit 28: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027 
• Exhibit 29: Chart on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 30: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
• Exhibit 31: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 32: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027 
• Exhibit 33: Chart on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 34: Data Table on Online - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 36: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel 
• Exhibit 37: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

• 7.1 Market segments
• Exhibit 38: Chart on Product - Market share 2022-2027 (%)
• Exhibit 39: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 40: Chart on Comparison by Product
• Exhibit 41: Data Table on Comparison by Product

• 7.3 Wall art - Market size and forecast 2022-2027 
• Exhibit 42: Chart on Wall art - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Wall art - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Wall art - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Wall art - Year-over-year growth 2022-2027 (%)

• 7.4 Picture frames - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Picture frames - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Picture frames - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Picture frames - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Picture frames - Year-over-year growth 2022-2027 (%)

• 7.5 Wall clock - Market size and forecast 2022-2027 
• Exhibit 50: Chart on Wall clock - Market size and forecast 2022-2027 ($ million)
• Exhibit 51: Data Table on Wall clock - Market size and forecast 2022-2027 ($ million)
• Exhibit 52: Chart on Wall clock - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Wall clock - Year-over-year growth 2022-2027 (%)

• 7.6 Other decorative accents - Market size and forecast 2022-2027 
• Exhibit 54: Chart on Other decorative accents - Market size and forecast 2022-2027 ($ million)
• Exhibit 55: Data Table on Other decorative accents - Market size and forecast 2022-2027 ($ million)
• Exhibit 56: Chart on Other decorative accents - Year-over-year growth 2022-2027 (%)
• Exhibit 57: Data Table on Other decorative accents - Year-over-year growth 2022-2027 (%)

• 7.7 Market opportunity by Product 
• Exhibit 58: Market opportunity by Product ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 59: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges 
• Exhibit 60: Impact of drivers and challenges in 2022 and 2027

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape
• Exhibit 61: Overview on Criticality of inputs and Factors of differentiation

• 10.3 Landscape disruption
• Exhibit 62: Overview on factors of disruption

• 10.4 Industry risks
• Exhibit 63: Impact of key risks on business

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 64: Vendors covered

• 11.2 Market positioning of vendors 
• Exhibit 65: Matrix on vendor position and classification

• 11.3 Amazon.com Inc.
• Exhibit 66: Amazon.com Inc. - Overview
• Exhibit 67: Amazon.com Inc. - Business segments
• Exhibit 68: Amazon.com Inc. - Key news
• Exhibit 69: Amazon.com Inc. - Key offerings
• Exhibit 70: Amazon.com Inc. - Segment focus

• 11.4 Bed Bath and Beyond Inc. 
• Exhibit 71: Bed Bath and Beyond Inc. - Overview
• Exhibit 72: Bed Bath and Beyond Inc. - Product / Service
• Exhibit 73: Bed Bath and Beyond Inc. - Key news
• Exhibit 74: Bed Bath and Beyond Inc. - Key offerings

• 11.5 Costco Wholesale Corp. 
• Exhibit 75: Costco Wholesale Corp. - Overview
• Exhibit 76: Costco Wholesale Corp. - Business segments
• Exhibit 77: Costco Wholesale Corp. - Key offerings
• Exhibit 78: Costco Wholesale Corp. - Segment focus

• 11.6 Ethan Allen Interiors Inc. 
• Exhibit 79: Ethan Allen Interiors Inc. - Overview
• Exhibit 80: Ethan Allen Interiors Inc. - Business segments
• Exhibit 81: Ethan Allen Interiors Inc. - Key offerings
• Exhibit 82: Ethan Allen Interiors Inc. - Segment focus

• 11.7 Franchise Concepts Inc. 
• Exhibit 83: Franchise Concepts Inc. - Overview
• Exhibit 84: Franchise Concepts Inc. - Product / Service
• Exhibit 85: Franchise Concepts Inc. - Key offerings

• 11.8 Haverty Furniture Companies Inc. 
• Exhibit 86: Haverty Furniture Companies Inc. - Overview
• Exhibit 87: Haverty Furniture Companies Inc. - Product / Service
• Exhibit 88: Haverty Furniture Companies Inc. - Key offerings

• 11.9 Kimball International Inc. 
• Exhibit 89: Kimball International Inc. - Overview
• Exhibit 90: Kimball International Inc. - Business segments
• Exhibit 91: Kimball International Inc. - Key offerings
• Exhibit 92: Kimball International Inc. - Segment focus

• 11.10 Kirklands Inc.
• Exhibit 93: Kirklands Inc. - Overview
• Exhibit 94: Kirklands Inc. - Key offerings

• 11.11 Kohls Corp.
• Exhibit 95: Kohls Corp. - Overview
• Exhibit 96: Kohls Corp. - Business segments
• Exhibit 97: Kohls Corp. - Key offerings
• Exhibit 98: Kohls Corp. - Segment focus

• 11.12 Lowes Co. Inc.
• Exhibit 99: Lowes Co. Inc. - Overview
• Exhibit 100: Lowes Co. Inc. - Product / Service
• Exhibit 101: Lowes Co. Inc. - Key offerings

• 11.13 Macys Inc.
• Exhibit 102: Macys Inc. - Overview
• Exhibit 103: Macys Inc. - Product / Service
• Exhibit 104: Macys Inc. - Key offerings

• 11.14 Penney OpCo LLC
• Exhibit 105: Penney OpCo LLC - Overview
• Exhibit 106: Penney OpCo LLC - Product / Service
• Exhibit 107: Penney OpCo LLC - Key offerings

• 11.15 The Home Depot Inc.
• Exhibit 108: The Home Depot Inc. - Overview
• Exhibit 109: The Home Depot Inc. - Product / Service
• Exhibit 110: The Home Depot Inc. - Key offerings

• 11.16 Walmart Inc.
• Exhibit 111: Walmart Inc. - Overview
• Exhibit 112: Walmart Inc. - Business segments
• Exhibit 113: Walmart Inc. - Key news
• Exhibit 114: Walmart Inc. - Key offerings
• Exhibit 115: Walmart Inc. - Segment focus

• 11.17 Wayfair Inc.
• Exhibit 116: Wayfair Inc. - Overview
• Exhibit 117: Wayfair Inc. - Business segments
• Exhibit 118: Wayfair Inc. - Key news
• Exhibit 119: Wayfair Inc. - Key offerings
• Exhibit 120: Wayfair Inc. - Segment focus

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist 
• Exhibit 121: Inclusions checklist
• Exhibit 122: Exclusions checklist

• 12.3 Currency conversion rates for US$ 
• Exhibit 123: Currency conversion rates for US$

• 12.4 Research methodology
• Exhibit 124: Research methodology
• Exhibit 125: Validation techniques employed for market sizing
• Exhibit 126: Information sources

• 12.5 List of abbreviations 
• Exhibit 127: List of abbreviations

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