Wall Street Veteran and Vu1 Shareholder William B. Smith Joins Vu1's Board of Directors

NEW YORK, Nov. 9, 2010 /PRNewswire-FirstCall/ -- Vu1 Corporation (OTC Bulletin Board: VUOC), a developer and manufacturer of mercury-free, energy-efficient, general illumination lighting technology, today announced that William B. Smith, Founder and Chief Executive Officer of Smith Asset Management, Inc., SAM Advisors LLC, and SAM Capital Partners, LLC has been elected to its Board of Directors, effective immediately.  

Mr. Smith began his career on Wall Street in 1991, working for various investment banks, and founded Smith Asset Management, Inc. in 1997. In 2004, Mr. Smith spun off his money management firm, SAM Advisors LLC, which specializes in investing in distressed public debt and equities trading at severe discounts to intrinsic value as well as special situation investments.

"I am delighted to welcome Bill as a member of Vu1's Board. Bill's firms have been sizeable Vu1 shareholders for some time now and the company will benefit greatly from his financial markets insight and expertise as a member of Vu1's Board," commented Duncan Troy, Vu1's Chairman. "Vu1 is only a month removed from successful UL certification, and our ESL lighting technology is already generating significant industry interest. We look forward to updating shareholders on our continuing progress; in the meantime, Vu1's new corporate website will provide potential customers, partners and shareholders alike with the latest information on the company, its unique technology and prospects for the future."

Mr. Smith joins Gregory Owens, Jr., a Portfolio Manager at SAM Advisors, LLC and Senior Vice President with Smith Asset Management, Inc., on Vu1's Board of Directors. Mr. Owens was elected to Vu1's Board in July 2010. SAM Advisors LLC and its related parties are Vu1's largest stakeholders.

"I have long been a believer in Vu1's disruptive lighting technology and its potential due to the convergence of massive and irreversible global regulatory and consumer trends poised to hit the lighting industry," commented Mr. Smith. "I look forward to working with the Vu1 Board and executive management team to help monetize the company's significant potential and drive shareholder value for all the company's shareholders."

About Vu1 Corporation

Vu1 Corporation is dedicated to applying its technology to produce energy efficient, environmentally-friendly lighting solutions worldwide. Vu1 has developed a new, energy efficient light bulb to provide the consumer market with the first affordable, non-toxic light bulb with features consumers are demanding and not receiving from existing products.

Vu1's R30 ESL bulb is a direct replacement for the 65W incandescent flood bulb. It is virtually indistinguishable from the traditional incandescent lamp it replaces and, unlike compact fluorescent lamps (CFLs), is mercury-free.  The Company's ESL Lighting Technology uses accelerated electrons to stimulate phosphor to create light, making the surface of the bulb "glow," providing natural light quality, energy efficiency and a long bulb life of 10,000 hours.  More information about Vu1 is available at: www.Vu1.com. For product enquires please contact: Integrated Sales Solutions at (678)385-5385.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This press release includes forward-looking statements including, but not limited to, our ability to obtain the necessary funding required for our operations, the future demonstration and commercial availability of our light bulb, independent testing laboratories' certification results, timing for bulb production, manufacturing capability of our facility, future interest of channel partners and distributors, our strategic planning and business development plans, future applications of the technology, the viability, pricing and acceptance of our products in the market.. These forward-looking statements are subject to a number of risks and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. The words "may," "would," "will," "expect," "estimate," "anticipate," "believe," "intend"  and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the company's ability to control, as well as the risks and other factors set forth in our periodic filings with the U.S. Securities and Exchange Commission (including our Form 10-K for the year ended December 31, 2009 and our other periodic reports as filed from time to time).

SOURCE Vu1