Wallaby Financial Launches from MuckerLab Accelerator - Innovative Wallaby Card Allows Consumers to Carry One Linked Credit Card

Intelligent Wallaby System Automatically Allocates Spending so Consumers Can Maximize Travel and Cash Back Rewards among Multiple Cards

Jun 26, 2012, 09:30 ET from Wallaby Financial

SANTA MONICA, Calif., June 26, 2012 /PRNewswire/ -- Next generation digital wallet and credit card company Wallaby Financial announced today the launch of the beta version of the Wallaby Card, its innovative new service that unifies consumers' multiple personal credit cards to simplify and maximize rewards. The company comes from Los Angeles-based MuckerLab startup accelerator program that focuses on mentoring companies in their collaborative workspace in order to reach success in the marketplace.

Designed for the average American consumer who holds more than three credit cards, the majority of which offer various rewards, Wallaby features a single unifying credit card and a connected personal digital wallet. The Wallaby system reviews each customer's current credit cards and intelligently directs spending from the Wallaby card to the most advantageous linked credit card based upon the type of transaction and several other factors. It establishes rules based upon the user's stated preferences, allowing consumers to gain the most travel or cash back rewards for their particular cards. For example, the Wallaby system will recognize that a user's card is offering triple points or double cash back for gas purchases for a limited time up to a certain dollar amount and will direct gas spending accordingly.

Users may designate what percentage of their spending should go to certain cards – and even dictate how the purchase of certain item categories should be allocated – or they can choose to have Wallaby automatically manage the process. A mobile application allows users to view their accounts and change their preferences anytime if desired. It also offers multiple social features, such as automated check-ins to Foursquare or Facebook and the ability to include Facebook "Likes" or tweets regarding completed transactions.

"Wallaby is the first service that brings together a new combination of a flexible, cloud-based wallet and an intelligent, connected physical credit card that can be used at any location," said Matthew Goldman, founder and CEO of Wallaby. "We know from primary research that 90% of consumers carry rewards cards and 70% of them agree that credit card rewards programs are confusing. We are making it easy for people to earn the most rewards by channeling spending toward the best card for each transaction, making sure each consumer gets the most from their credit card annual fees.  What makes this really great is that we do this behind the scenes, with zero effort or change in normal behavior required by the user."

"Wallaby is a very novel concept that will have a transformative effect on the credit card and mobile transactions markets," said MuckerLab co-founder William Hsu. "Many consumers simply don't have the time to keep track of all of their limited-time card offers, so they end up paying fees without earning the maximum rewards. With Wallaby's technology, consumers can focus spending on the rewards that matter the most to them—all while carrying only one card."

Wallaby also supports card linked offers, allowing retailers to provider social and loyalty promotions to consumers without the need for point-of-sale modifications or in-store training. Wallaby cardholders benefit from additional savings on top of their rewards earnings automatically when they use their Wallaby Card.

The first 1,000 customer sign-ups for the beta version of Wallaby will receive a lifetime membership benefit. A free card for twelve months is being offered to the first 5,000 individuals who sign up for the Wallaby wait list at www.walla.by.

About Wallaby Financial

Wallaby Financial offers the innovative Wallaby Card, an intelligent credit card and digital wallet that allow consumers to bundle together their credit cards for maximum rewards. Users simply state what type of rewards they are trying to earn, and the automated Wallaby platform allocates their transaction spending to the most advantageous card. The company's goal is to bring simplicity and transparency to financial products and help consumers save time and money more efficiently. Wallaby Financial was founded by Matthew Goldman, a former product management director at leading prepaid card provider Green Dot. For more information, visit www.walla.by.

About MuckerLab

MuckerLab is a mentorship-driven startup accelerator focused on serving Internet software, services and media entrepreneurs in Los Angeles and broader Southern California. MuckerLab aims to accelerate the growth of the overall technology ecosystem in Los Angeles by filling a critical gap currently in the market for start-ups at the earliest stages—resources, infrastructure, capital and guidance. MuckerLab partners and mentors work side-by-side with the region's best entrepreneurs, enabling them to build, launch and raise financing for exceptional businesses. Portfolio companies go through a structured, 3-month-long program that provides them with funding, office space and access to a deep mentor network of top-tier investors and entrepreneurs. MuckerLab is a proud member of the TechStars Network. www.muckerlab.com.

SOURCE Wallaby Financial