LONDON, April 20, 2012 /PRNewswire/ --
Wallis, a premium British clothing brand, has announced the launch of its Icon Dresses collection, featuring designs inspired by legendary film stars from decades past. Designed and made in Britain, the collection is comprised of five classic silhouettes, each of which channels a different leading lady.
The Icon dresses collection includes a floor-length emerald evening gown inspired by Keira Knightley, yet reminiscent of the 1920s. The British actress often channels the 'roaring twenties' in her red carpet outfits, and the garment reflects her vintage style.
For women wanting to add some old fashioned Hollywood glamour to their wardrobe, the collection also includes a two-toned figure-hugging Grace Kelly inspired dress. The American actress and Princess consort of Monaco was considered to be one of the most fashionable women of her time.
One of the most iconic women's dresses from the 1950s was Marilyn Monroe's famous white halter dress. The Icon Dresses collection honours this classic ensemble with a near replica. The collection's white halter dress includes a full pleated skirt and a ruched waist panel for an extra flattering effect.
The beloved 'little black dress' has not been left out of Wallis' latest collection, which features an Audrey Hepburn inspired 'LBD' with a simple, chic silhouette. A cut-out detail on the back of the dress gives it a modern touch.
The collection's silk, coffee-coloured cocktail dress is inspired by Elizabeth Taylor and features lace detailing for an additional touch of femininity.
Each dress in Wallis' latest collection has been designed and produced in England, with careful attention to detail and quality.
Wallis is as an aspirational, premium high street brand. The brand has a strong British heritage - first store opened in Islington 1932.
At the heart of Wallis is an understating of real women. It believes in women as individuals not stereotypes and it wants women to look and feel the best they can. This is reflected in the brand's design philosophy. Wallis design women's clothing that allows real women to look great - clothes that combine the fabric and cut with their natural curves.
Wallis dresses today's woman with distinctively designed clothes for a modern contemporary look that makes her feel confident and special, whatever the occasion. Interpreting trends for the fashion conscious 35+ woman and offering clothes that reflect the spirit of women today.
Quality of fit and fabric is paramount as it's the brands aim to provide a welcoming and enjoyable shopping experience.
Arcadia Group Ltd
70 Berners Street