Walmart as Omnichannel Competitor - Usage, Products and Services Initiatives and Competitive Trends Report 2018

DUBLIN, March 1, 2019 /PRNewswire/ -- The "Walmart as Omnichannel Competitor" report has been added to ResearchAndMarkets.com's offering.

This report assesses Walmart usage, products and services initiatives and competitive trends within the context of the broader retail market. It focuses on omnichannel (online, in-store, and aggregated) consumer purchasing trends over time, and includes analysis of click-and-collect, the click-and-collect connection to in-store purchasing, dynamic pricing, subscription, private label uptake, and store format trends. In each case, emphasis is placed on Walmart U.S. and Sam's Club, with comparative metrics provided for other major retailers.

The report views Walmart as better positioned than ever to grow along with e-commerce instead of fighting against it. While in-store retail overall has suffered punishing blows, silver linings exist. Among them are in-store services, which play a role in building loyalty among customers, regardless of whether they buy online or in-store and the role physical retail locations play in building loyalty from the omnichannel purchaser. Both are Walmart strengths. Walmart's foray into dynamic pricing also has potential to boost sales. Assortment breadth and product costs will help determine which retailer ultimately succeeds in employing the technology. Meanwhile, omnichannel commerce, demographics, geography, assortment breadth, and brand expansion are converging to widen Walmart's customer target, strengthening its competitive firepower.

Walmart as Omnichannel Competitor provides industry participants needed insight into the nation's largest retailer's omnichannel strengths and weaknesses, framing them within the context of key competitors.

Walmart as Omnichannel Competitor also places Walmart within the context of broader trends by providing an internet-only and omnichannel e-commerce forecast, as well as an Amazon e-commerce share forecast. It also assesses online and mobile purchasing trends, demographic shifts in purchasing, and shifts in in-store purchasing by retail category over time.

Key Topics Covered:

1. Executive Summary

• Introduction
• Report Scope

• Retailer Omni-Channel Sales and Usage Trends
• Internet-Only and Omni-Channel E-Commerce Forecast
• Amazon E-Commerce Share
• More Consumers Purchasing Online and Making More Purchases Online
• Online purchasing habits of younger consumers help foretell the future
• In-Store Retailing Is Here to Stay
• Home Delivery Rules The Roost
• Click-and-Collect Gains Traction
• Leading Click-and-Collect Retailers
• The Click-and-Collect Connection To In-Store Purchasing
• Walmart Click-and-Collectors
• Subscription Services Take Hold

• Walmart U.S. Trends and Innovation
• Performance Trends
• E-commerce and Click-and-Collect Forecast
• Omni-Channel Walmart Purchases, by Retail Category
• Leveraging In-Store Services
• Private Label Strength
• Health and Wellness: On The Cusp of A Growth Curve?
• Store Formats: Steroids and Stealth
• Technology Innovation
• Omni-channel Innovation

• Sam's Club Trends and Innovation
• Performance Trends
• Omni-Channel Product Purchases, by Retail Category
• Omni-Channel Purchasing Methods

• Major Retailers: Competitive Analysis
• Walmart Is Leader by Far
• In-Store/Online Purchasing Trends Over Time
• In-Store Purchasing Trends Over Time
• Major Retailers: Cross-Usage Of Amazon and Walmart Over Time
• Following the Online Purchaser
• Amazon, Target and Walmart Online Purchasers: 2015 vs. 2018

2. Walmart Inc.

• Largest Retailer in the World
• Sales Momentum
• Omni-Channel Pivot and Innovation
• The E-Commerce Landscape in 2020
• In-Store Retail: Down But Hardly Out
• Smart Cart Pricing Technology
• Branding Shift Underway?
• Challenging Amazon

3. Retailer Omni-Channel Sales and Usage Trends

• E-Commerce Growth vs. Overall Retail Sales Growth
• Projecting from Census Data

• Internet-Only vs. Omni-Channel E-Commerce Sales Growth
• Amazon Share of E-Commerce Sales Over Time
• More Consumers Purchasing Online and Making More Purchases Online
• Online Purchasing Habits of Younger Adults Help Foretell the Future
• Home Delivery Rules the Roost
• Click-and-Collect Gains Traction
• Leading Click-and-Collect Retailers
• Subscription Services Take Hold
• Demographic Analysis

4. Walmart U.S.

• Performance Trends
• Table Walmart U.S. Net Sales, Units, Sales per Unit and Square Foot, and Comparable Sales Change, 2014-2018
• Largest Retailer by Sales . . . Until 2022?
• Walmart U.S. E-Commerce Sales Versus the Competition
• Walmart U.S. E-Commerce Forecast

• Walmart Products and Services
• Grocery, Heath and Wellness, General Merchandise
• Omni-Channel Walmart Purchases, by Retail Category
• In-Store Services Usage, by Type
• In-Store Services Usage: Influence on Other Purchases

• Walmart Trends and Innovation
• Private Label: A Shifting Strategy
• Health and Wellness: On the Cusp of a Growth Curve?
• Store Formats: Steroids and Stealth
• Small: Neighborhood Markets
• Smaller: Walmart Express
• Smallest: Walmart Pickup and Fuel, Walmart Convenience with Fuel, Walmart on Campus
• Technology Innovation
• How It Works
• Consumer Interest
• The Walmart App
• Omni-Channel Innovation

5. Sam's Club

• Retailer Overview
• Performance Trends
• Sam's Club Versus Club Store Competitors
• Membership Structure Changes
• Business Member Emphasis
• Sam's Club Products and Services
• Six Product Categories
• Omni-Channel Product Purchases, by Retail Category
• In-Store Services Usage
• Omni-Channel Innovation

6. Major Retailers: Competitive Analysis

• Usage and Usage Frequency Trends
• Usage Trends
• Frequency of Shopping and Purchasing Trends
• Omni-Channel Purchasing Trends
• In-Store and/or Online Purchasing
• In-Store Purchasing, by Retailer and Retail Category
• Major Retailers: Cross-Usage of Amazon and Walmart Over Time
• Walmart and Sam's Club vs. Major Retailers, by Demographic
• Walmart and Sam's Club vs. Major Retailers: Top Designated Market Areas, Metropolitan Areas & County Size
• Following the Online Purchaser
• Online Purchasers Tend to Have Higher Incomes, but the Gap is Closing
• 2015 vs. 2018: Amazon, Target, and Walmart Online Purchasers, by HH Incomex)
• Amazon, Target, and Walmart Online Purchasers, by HH Income and Age

7. Appendix

Companies Mentioned

• Amazon
• BJ's Wholesale Club
• Costco
• Kmart
• Sam's Club
• Target
• Walmart

For more information about this report visit https://www.researchandmarkets.com/research/p7hqxz/walmart_as?w=5

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