Walmart Uses Gamification to Help Engage Staff and Provide Better Customer Interaction to Extend Their Brand Promise

May 15, 2013, 10:55 ET from Inward Strategic Consulting

BOSTON, May 15, 2013 /PRNewswire/ -- Walmart and Inward Strategic Consulting will present jointly at The Conference Board conference on Extending Your Brand to Employees on May 16-17, 2013 in Chicago.


Together Inward and Walmart have designed a new and innovative way to engage and communicate with Walmart associates that will foster a fun and productive work environment, and will positively impact Walmart's customer experience. In their presentation, Kurt Templeton, Director of Workforce Planning at Walmart, and Whitney Cook, Consultant and Account Manager at Inward Strategic Consulting, will discuss the process of introducing gamification into a large organization to increase employee engagement and the lessons they have learned.

"This is the third year Inward has been a sponsor of this conference, and we are thrilled to use this opportunity to promote employee engagement as a means to improve customer experiences," said Allan Steinmetz, CEO and Founder of Inward Strategic Consulting.

"By using innovative strategies like gamification, major brands can engage, educate, and interact with their employees on new and exciting levels," stated Whitney Cook, Account Manager and gamification authority at Inward Strategic Consulting. "Gamification is a form of learning and engagement using games that leverage people's natural desire for competition, achievement, status, and rewards.

Wal-Mart Stores, Inc. helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Walmart employs more than 2.2 million associates worldwide and continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Find them on twitter @WalmartNewsroom.

Inward Strategic Consulting is a leading brand engagement consulting firm that specializes in vision, mission and values, team alignment, internal branding, change communications, external branding and communications planning with offices in Boston, Bentonville, Chicago, San Francisco, and Orlando. Find them on twitter @InwardConsult.

SOURCE Inward Strategic Consulting