WAMU 88.5 Launches New Brand Campaign January 1

Dec 31, 2010, 09:00 ET from WAMU 88.5

Station rolls out new visual identity, slogan to coincide with 50th anniversary

WASHINGTON, Dec. 31, 2010 /PRNewswire-USNewswire/ -- WAMU 88.5 announced today the launch of a comprehensive rebranding campaign.

(Logo: http://photos.prnewswire.com/prnh/20101231/DC22707LOGO)

The campaign is built around the new slogan, "The mind is our medium." Elements of the branding initiative include print, online ads, on-air promos and bus ads throughout the Washington, D.C. metro area.

Listeners will begin hearing the new slogan in two promotional audio spots, in station identification messages at the top of each hour and throughout the daily programming schedule on 88.5 and 88.3 in Ocean City, Md.

"This slogan, 'The mind is our medium,' says all that we want to signify about WAMU 88.5 – that we embrace discussion, that we value intelligence, that we are a multi-platform content provider – in a way we believe will translate well to air," said WAMU 88.5's general manager Caryn G. Mathes.

The station also rolled out its new logo, a stylized rendering of the call letters with overlapping shapes in rainbow colors. The bright, contemporary design reflects the station's commitment to diverse programming and civil discussion of wide-ranging ideas.

To develop the new look and slogan, WAMU 88.5 engaged Arnold DC, Arnold Worldwide's Washington D.C. office. To view the new logo and ad campaign online, visit http://wamu.org/about/press/10/brand_campaign.php.  

About WAMU 88.5

American University's radio station since 1961, WAMU 88.5 is the leading public radio station for NPR news and information in the greater Washington, D.C. area. With more than 735,000 listeners in the Washington-Baltimore region, WAMU 88.5 is where "the mind is our medium." WAMU also broadcasts from 88.3 Ocean City on the Delmarva peninsula and in Washington on three HD channels — the flagship frequency at 88.5–1; WAMU's Bluegrass Country, a bluegrass and Americana station, at 88.5–2; and WAMU–3, at 88.5–3, a news and information station broadcasting international coverage from the BBC and offering public radio programs unavailable elsewhere in the Washington area. For more information, visit wamu.org.