HIGHLAND PARK, Ill., June 9 /PRNewswire/ -- OpinionLab, the pioneer and leader in voice-of-customer (VOC) listening technologies, today announced the launch of DialogCentral®, the industry's first portable, universal feedback system. Via mobile app or website, consumers instantly send feedback directly to business owners, managers, and decision makers, so feedback about brick-and-mortar locations can now be collected, interpreted, and managed in real time.
"The consumer voice has never been stronger, given the proliferation of blogs, review sites, and social media platforms such as Facebook and Twitter," said Rand Nickerson, CEO of OpinionLab. "But in commenting on customer experience, many people prefer to talk to businesses or brands directly. The DialogCentral mobile-feedback tool provides one centralized interface for feedback about any business, submitted at anytime, from anywhere. We deliver that input directly to the people in charge, so for the first time ever, you can share immediate and direct feedback while shopping, dining, traveling, or even waiting in line at the bank. It brings the streamlined, real-time power of digital feedback technology to the palm of your hand."
After navigating to the DialogCentral mobile site or downloading the free app from the iTunes store, consumers select a business from a geolocator list and submit ratings and open-text comments through the simple, dynamic comment card. DialogCentral captures and delivers that consumer feedback to the selected business, allowing brands to collect intelligence on customer experiences, assess trends, and act swiftly to address any issues or opportunities.
OpinionLab, the innovators behind this revolutionary new listening technology, have led the voice-of-customer (VOC) industry for over a decade. Today, hundreds of the world's leading brands rely on the patented, proven suite of OpinionLab VOC solutions to listen to and engage with customers from websites, mobile sites and apps, advertisements, e-mails, brick-and-mortar locations, and more.
DialogCentral now enables companies to capture voice-of-customer feedback across all consumer touch points -- from digital assets to physical store locations. And it does so in a way that is respectful of today's empowered consumers, who prefer to provide input in their own words at a time and place that is convenient to them.
"Companies that listen to their customers gain tremendous knowledge that goes beyond building customer loyalty and enhancing their brand; often, the seeds for many of the best new ideas and innovation come directly from customer suggestions," added Rand Nickerson. "Our tools ensure that companies can listen and react efficiently, no matter how much feedback they receive. So our clients are the first to know about issues and opportunities affecting their brand."
The DialogCentral universal feedback tool is available at www.dialogcentral.com or as a free app for iPhone, iPad, and iPod Touch. Apps for additional smartphone platforms will become available in the coming months.
Based in Highland Park, IL, OpinionLab is the pioneer and leader in real-time voice-of-customer (VOC) listening technologies. The patented, proven methodology behind this page-specific, opt-in customer-feedback system helps many of the world's top brands collect, manage, and leverage input from engaged consumers. By inviting customers to share insight in their own words, at anytime, from anywhere, OpinionLab harnesses the collective intelligence of consumer voices, interprets that information, distributes it, and provides essential tools to make VOC data actionable. Consumers in 50 countries click on the familiar [+] symbol millions of times each month. For more information, visit www.opinionlab.com.