Wantlet Shows New Social Commerce Recommendation Platform at TechCrunch Disrupt NYC 2011

NEW YORK, May 23, 2011 /PRNewswire/ -- Wantlet (www.wantlet.com), a leading innovator in social commerce, today announced it is demonstrating its new Wantlet social recommendation platform and solutions at Startup Alley at TechCrunch Disrupt NYC 2011.  Wantlet's platform enables e-commerce providers, retailers, brands, and agencies to harness the power of social sharing by integrating the social influence of friends and brand ambassadors into consumer shopping decisions.  TechCrunch Disrupt NYC 2011 takes place takes today through May 25 at Pier 94 in New York City.

(Logo: http://photos.prnewswire.com/prnh/20110309/LA61649LOGO)

Wantlet provides alerts to help consumers find what they want, when they want it, and with the recommendation and advice from friends and brand ambassadors.  The Wantlet platform is the first to bring contextual targeting on what consumers' want to buy through its social and contextual services; features that benefit brands through heightened awareness and customer loyalty, increased website traffic, higher conversion rates, and new revenue sources.  

"We are taking social to a new, more targeted and meaningful level, such that Want is the new Like, with a stronger correlation between social recommendations and revenue-generating transactions," said Erno Tauriainen, President of Wantlet.  "To Like a product on Facebook is of little value, whereas to Want a product via Wantlet is specific and actionable information for every participant in the social commerce ecosystem."

Retailers and brands can also leverage the white-label Wantlet social commerce recommendation platform to serve up branded and targeted ads directly to consumers who have already socially expressed a desire for their products and services through Wantlet.  

Consumers, or Wantleteers, now have the power to shop and socialize recommendations directly with their friends and influencers while engaging with brands more interactively.  Consumers use Wantlet to create, manage, and share personal Wantlists for products and services, and can be alerted in real-time to unlock deals and discounts for services or products they want to purchase online or through Wantlet's mobile channel.  

Recommendations from personal acquaintances or opinions posted online by consumers are the most trusted form of advertising, according to a recent Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.  For information on this study, please visit http://bit.ly/kQh2hf.

Wantlet is free to consumers, with easy sign-up through their Facebook account or at www.wantlet.com.  Wantlet integrates seamlessly into Facebook and Twitter and the Like tools, and is available to marketing agencies, e-commerce providers, brands, and retailers via a subscription-based pricing model.  Developers interested in receiving the Wantlet API are encouraged to visit http://wantlet.com/developers.

About TechCrunch Disrupt

TechCrunch Disrupt NYC 2011(http://disrupt.techcrunch.com) is TechCrunch's second annual conference in New York City attracting over 1,500 leading technology innovators and investors and over 150 new startups.  The format combines top thought-leader discussions with new product and company launches.  Morning executive discussions debate the most timely disruptions in media, advertising and technology.  Afternoons host the Startup Battlefield where 25 new companies will launch for the first time on stage, selected to present from more than 500 applications received from around the world.  Another 100 early-stage startups will exhibit in Startup Alley.  TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference.  The conference is May 23-25, 2011, at Pier 94 located at 755 12th Avenue (at 55th Street & 12th) in Midtown New York. 

Wantlet

Founded Oulu, Finland in 2007, Wantlet is a new social commerce recommendation platform for e-commerce providers, retailers, and brands, harnessing the power of social sharing by integrating the social influence of friends and brand ambassadors into shopping decisions to generate brand awareness, website traffic, conversion rates, and sales.  Wantlet is free to consumers, and offers easy sign-up through their Facebook account. Wantlet is available to agencies brands, and retailers, via a subscription based pricing model. For more information please visit www.wantlet.com. Twitter http://twitter.com/wantlet; Facebook http://www.facebook.com/wantlet.

Media Contacts:

Stephen Drusano
Skyya Communications for Wantlet
www.skyya.com
(212) 969-1777
[email protected]

SOURCE Wantlet