Wapple Empowers Mobile Users to Speak up for Children With UNICEF

BIRMINGHAM, England, April 19, 2012 /PRNewswire/ --

Wapple has been actively working as part of the UNICEF UK mobile collective to deliver a mobile platform for the Speak Up For Children campaign.

This is a UNICEF UK initiative created and led by Ogilvy & Mather UK and Wapple have been delighted to be part of the Mobile Collective; a group of agencies and mobile technology leaders who have come together in support of UNICEF to collaborate and deliver this unique mobile and social campaign.

The mobile web site is an engaging way to collect petitioners' names via easy data form or click-to-call buttons and connects seamlessly to UNICEF's social channels.  Accessible via any mobile device, the sites usability ensures more people can add their voices, alongside Ewan McGregor's, to this important campaign and help UNICEF with their goal to collect 100,000 voices on their petition and put pressure on Nick Clegg to place the needs of children at the heart of the Rio+20 Earth Summit in June.

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Children across the world are suffering because of the rise in food prices, the economic crisis, the changing climate and increasing disasters.  It shouldn't have to be like this.  Visit http://speakupforchildren.unicef.org.uk to add your voice to the campaign and Speak Up For Children.

Notes to Editor

About Wapple

Wapple provides a technology platform for creating high quality mobile websites, applications and marketing campaigns that are optimised for every mobile device, on any network, anywhere in the world:

• Canvas, the award-winning mobile site builder and marketing platform, enables its users to create highly functional, dynamic and measurable mobile websites and campaigns though an advanced user interface.
• Architect is a mobile web development toolkit that allows any existing web content, sites and applications to be output in a mobile-friendly format
• Exhibit is a mobile device & browser profiler and delivery technology that ensures sites built in Canvas or developed using Architect are automatically optimised and displayed perfectly on any mobile web device

The Developer Program allows members to access Wapple community tutorials, videos, case-studies and forums to accelerate learning and knowledge as well as being able to utilise the company's suite of products listed above.

Wapple's Professional Services department includes mobile marketing campaigns, bespoke consultancy and application deployment.

Contact Anne Thomas of Wapple.net Limited at  [email protected]

SOURCE Wapple