Washington D.C. Airports Implement Innovative Checkpoint System

Reagan National Airport and Dulles International Airport launch the new system to improve service

Jul 30, 2012, 10:55 ET from SecurityPoint Media

WASHINGTON, July 30, 2012 /PRNewswire/ -- SecurityPoint Media, a leading alternative advertising firm, in conjunction with JCDecaux, the world's largest out of home advertising company, is implementing its SecureTray System® at security checkpoints in Reagan National Airport and Dulles International Airport.

As a part of the existing advertising agreement with JCDecaux, SecurityPoint Media will upgrade all security checkpoints with its proprietary SecureTray System®. This system delivers new, patented trays that feature advertisements. Each SecureTray also has a unique tether ID number that's visible to travelers so they can better track their personal items when going through security. The SecureTray System® improves airport checkpoint efficiency, enhances customer service and eliminates the expense to replace and maintain the trays.

"We are excited about bringing the SecureTray program to both airports in the Washington D.C. metropolitan area," said Joseph T. Ambrefe, CEO of SecurityPoint Media. "This system will improve efficiencies in the security screening process while delivering a high-impact advertising solution and incremental revenue to MWAA."

Advertising will be sold jointly by SecurityPoint Media and one of the world's leading outdoor advertising companies, JCDecaux.

"Air travelers are highly educated, well connected and tech savvy professionals," said Bernard Parisot, Co-CEO with JCDecaux. "Since every traveler goes through security, these messages are highly-effective in delivering a tough to reach demographic. The service is a proven benefit for travelers and a win for MWAA."

As part of the program with MWAA, ­­­­­­­­SecurityPoint Media will also install its patented SecureCarts® at all checkpoints. These carts are specifically designed for airport checkpoints and are used to move and dispense the trays.  This system has been shown to reduce Transportation Security Administration (TSA) worker injuries.

Reagan National Airport and Dulles International Airport are the 41st and 42nd airports to join the SecurityPoint network.  The new system will be installed at both airports by July 26, 2012.

About SecurityPoint Media: www.securitypointmedia.com

About JCDecaux
JCDecaux is the largest outdoor advertising company in the world and the market leader in Europe and Asia-Pacific.  JCDecaux is listed on Euronext Paris and is part of the Euronext 100 and Dow Jones Sustainability indexes.  JCDecaux, which first invented the concept of street furniture in 1964, is currently the only world-class player exclusively focused on outdoor advertising, pursuing a comprehensive range of activities in the areas of street furniture, transport advertising and billboard.  Employing a total of 10,300 people, the Group has operations in 55 countries around the world (1,013,500 advertising panels), and is present in 3,700 cities of more than 10,000 inhabitants.

Key Figures

  • 2011 revenues: €2,463 million; Q1 2012 revenues: €569 million
  • No.1 worldwide in street furniture (426,200 advertising panels)
  • No.1 worldwide in transport advertising with 175 airports and nearly 280 transport contracts in metros, buses, trains and tramways (367,800 advertising panels)
  • No.1 in Europe for billboards (208,500 advertising panels)
  • No.1 in outdoor advertising in the Asia-Pacific region (202,200 advertising panels)
  • No.1 worldwide for self-service bicycle hire

About Reagan National Airport: http://www.mwaa.com/reagan/reagan.htm  

About Dulles International Airport: http://www.mwaa.com/dulles/dulles.htm

SOURCE SecurityPoint Media