Wasp Mobile, a Subsidiary of uVuMobile, Has Acquired Controlling Interest in Paws and Claws Pet Club Franchise

WASP to receive licensing rights from Vivid Image Promotions, Inc.

Jun 02, 2010, 09:53 ET from uVuMobile, Inc.

ATLANTA, June 2 /PRNewswire-FirstCall/ -- uVuMobile™, Inc. (Pink Sheets: UVUM), a mobility solutions and content aggregator announced today that its subsidiary Wasp Mobile has recently acquired controlling interest in Paws and Claws Pet Club, Inc. and has obtained licensing rights from Vivid Image Promotions.  The new name will be Paws and Claws, LLC and will be domiciled in Florida under the Wasp Mobile umbrella of products and services.  

According to statistics published on the Fetching Communications Web site, pet ownership in America is stronger than ever before, with 63% of all U.S. households owning a pet, which correlates to 71.1 million homes.  Pet spending is expected to reach an astonishing $50 billion by the end of the decade and is the 7th largest retail segment in the U.S.  Currently, 94% of pet owners take their pet to a veterinarian for regular checkups and to specialists for advanced care.  Paws and Claws Pet Club is poised to meet the needs of both of these dynamic market segments.

Paws and Claws Pet Clubs focus will be to bring value to its FREE membership base by offering discounted products and services for both cats and dogs.  A Pet Book social networking site is being developed that will enable members to show off their pets, get informative information through a monthly newsletter, post to a Classifieds section, and be the single source for pet health and wellness information.  Paws and Claws' mission will be to assist in STOPPING euthanasia through its GOLD membership program.  

The GOLD membership subscription is very affordable at only $39.95 per month and includes all the benefits of the free membership plus a FREE pet accident, health and wellness insurance policy that is underwritten by an A rated insurance company and can be used in all 50 states at ANY licensed veterinarian.  Pet lovers all across the U.S. will want to subscribe to the Paws and Claws Club and can do so by visiting www.pawsandclawspetclub.com.  Over the next few weeks the site will be getting a completely new look and feel.

In addition to its GOLD membership subscriptions, Paws and Claws brings multiple revenue streams  through banner ad placements, mobile applications, affiliate marketing programs and the potential for branding of its own line of products in the future.  

"Paws and Claws Pet Club is a dynamic value proposition and touches a virtually untapped market in the pet insurance industry.  Statistics show that when a pet is brought to a veterinarian and needs healthcare that requires payment in excess of $800 the choice of most pet owners is to euthanize.  Our mission is to give the pet owner a better and more humane choice," said Rick Catinella, President of Wasp Mobile.  "We are pleased that Michael Kaplan has agreed to continue serving as President of Paws and Claws Pet Club.  Michael brings over 20 years of experience developing specialized clubs in various market sectors."

About uVuMobile

uVuMobile recognizes the ever-increasing demand for personalized, interactive entertainment content anytime and anywhere on media-enabled devices by offering a full suite of products that effectively deliver video and audio content to mobile handsets. uVuMobile provides back-end media hosting, application development, mobile marketing, messaging, content aggregation, billing, advertising and other services directed towards the mobile business-to-business market. These services are now available to entertainment brands, carriers, developers, aggregators, distribution partners and other players in the mobile value chain.  uVuMobile now offers ad supported and white label mobile video services. For additional information, please visit www.uvumobile.com.

About Wasp Mobile, LLC

Wasp, a wholly owned subsidiary of uVuMobile, is a technology driven marketing company that provides an integrated Mobile and Web based software as Service (sass) to businesses or brands seeking to digitize and mobilize their marketing campaigns. Using our proprietary technology, proven marketing efforts and turnkey solutions, we make every facet of building or improving on a campaign relevant to current consumer trends. Wasp clients choose from a suite of services that effectively entails all facets under the mobile umbrella including: SMS text messaging (short code), Bluetooth /Proximity Marketing, and Mobile Web and Mobile Applications.

Forward Looking Statement

This press release contains forward-looking statements that involve risks and uncertainties concerning uVuMobile's business, products, and financial results. Actual results may differ materially from the results predicted. More information about potential risk factors that could affect our business, products, financial results, financial position and liquidity are included in uVuMobile's Annual Report on Form 10-K for the year ended December 31, 2008 and in other reports filed by uVuMobile with the SEC subsequent to the filing of such Form 10-K. All documents are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at www.sec.gov or from uVuMobile's web site at www.uvumobile.com. uVuMobile hereby disclaims any obligation to publicly update the information provided above, including forward-looking statements, to reflect subsequent events or circumstances.

All trademarks and/or registered trademarks are the property of their respective owners.

SOURCE uVuMobile, Inc.



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