NEW YORK, Jan. 15 /PRNewswire/ -- WAT-AAH!, the first functional bottled water marketed to kids will be joining City Year's "Day of Service" honoring the work and life of Dr. Martin Luther King. WAT-AAH! will be the official beverage for the events in New York City and Philadelphia, supplying water for the thousands of expected attendees and volunteers committed to do a "Day of Service" . Volunteers will be executing construction projects for libraries and classrooms, painting inspirational murals, packaging food for those in need, and many other projects to enhance the community.
Rose Cameron, founder and CEO of WAT-AAH! says, "We are proud to be affiliated with City Year during this momentous day. Our company is looking forward to volunteering, and of course providing WAT-AAH!, ensuring that the volunteers are properly hydrated while working hard on their projects, and reminding the kids the importance of healthy hydration."
"WAT-AAH's generous support of City Year New York and City Year Philadelphia's celebration of Martin Luther King Jr. 'Day of Service' is a true testament to the power in private and public partnerships. It is through these relationships -- between corporations and non-profits -- that we can see real change in the communities in which we live and work," says Itai Dinour, Executive Director of City Year New York.
WAT-AAH! is a NYC based company founded by Rose Cameron and her son Jack in June 2008. The brand's mission is to reverse the behavior and dependency on sweetened drinks, particularly soda, among America's youth. WAT-AAH! was founded on the basis that sugar is the biggest culprit of the growing obesity epidemic, which is now threatening the lives of today's kids. Rose, utilizing her marketing and branding experience, worked alongside Jack to create a brand of water "cool" enough to convince kids to switch away from soda and other sugar-laden beverages. WAT-AAH! is currently available in 36 states along the east coast and southern regions of the U.S. at Whole Foods and other premium stores . WAT-AAH! will be available in the entire United States by Spring 2010.
About City Year
City Year was founded in 1988, by Michael Brown and Alan Khazei, who felt strongly that young people in service could be a powerful resource for addressing our nation's most pressing issues with the belief that one person can make a difference. Sharing the vision that one day, service will be a common expectation – and a real opportunity – for citizens all around the world. City Year has locations across the United States including: New York, Philadelphia, Boston, Chicago, Cleveland, Detroit, Little Rock, Los Angeles, Miami, Milwaukee, New Hampshire, Rhode Island, San Antonio, San Jose, Seattle, South Carolina, as well as in South Africa.