Watch: FMLYBND plays high-energy 'pop-up' show in random California convenience store

What would a trip to your local convenience store be without live music from some of the most talented TuneCore artists out there?

Jun 10, 2015, 08:02 ET from TuneCore

NEW YORK, June 10, 2015 /PRNewswire/ -- TuneCore and Swisher Sweets officially premiere their first Convenience Store Session video today – amazing talent in a unique spot. The Convenience Store Sessions will feature a 10-episode video series that capture surprise pop-up performances from some of our favorite artists and bands. The first video features Santa Barbara's FMLYBND – their electrifying energy and sound makes it feel like you are right there jammin' alongside them!

Wondering how it works? The production and sound crew film as a band comes in, sets up and plays live while the store is open. The footage catches all the unrehearsed interactions between the band, employees and actual customers as they see something amazing develop right before their eyes in a short, unique setting – a convenience store.  The sessions are unannounced, so you'll just have to stumble upon one to see it live.

Credit for the Convenience Store Sessions is owed to Swisher Sweets and their Swisher Sweets Artist Project, in association with TuneCore. The #SwisherArtistProject is an ongoing initiative that provides unique opportunities for both artists and fans – artists are able to create, share, and pursue their passion, and fans are able to be at the forefront of what's new and emerging in the world of music, arts and entertainment. If you're an independent artist, follow @SwisherSweets and @TuneCore on Twitter to stay up-to-date on the latest events and performances. 

"Swisher Sweets is very excited about the launch of our Convenience Store Sessions," noted Swisher CEO Peter Ghiloni. "Swisher has always had tremendous support from the artist community and musicians specifically," added Ghiloni, "The Artist Project is our way to support the emerging artist as they pursue their passions."

TuneCore, a digital music distribution company, shares Swisher's passion for helping artists who are trying to make a living at their art. "TuneCore has always championed the artist, looking for creative ways to support its extensive community of talented indie artists," says Scott Ackerman, TuneCore CEO. "The Convenience Store Sessions extend what TuneCore does through its online services and digital tools by creating on-the-ground experiences that provide high-profile exposure opportunities for TuneCore Artists."

TuneCore's involvement with the Swisher Artist Project is a part of their ever-expanding Artist Relations Initiative, which focuses on helping musicians succeed and build their careers. They enable independent artists to share their music and keep 100% of the income from their sales. Swisher Sweets and TuneCore's event, TuneCore Live, features monthly artist showcases - you can catch FMLYBND live at the next TuneCore Live Los Angeles on June 24, at Bardot in Hollywood. Keep your eyes peeled for upcoming TuneCore Live shows on Facebook (@TuneCore Live), and RSVP!

For details on the Swisher Sweets Artist Project, and to watch The Convenience Store Sessions unfold follow Facebook (@SSArtistProject), Twitter (@SwisherSweets) and Instagram (@SwisherSweets) and catch future episodes. Subscribe to Swisher Sweets YouTube channel to see all the Artist Project content.

About TuneCore

TuneCore brings more music to more people, while helping musicians and songwriters increase money-earning opportunities and take charge of their own careers. The company has one of the highest artist revenue-generating music catalogs in the world, earning TuneCore Artists $541 million from over 15.2 billion downloads and streams since inception. TuneCore Music Distribution services help artists, labels and managers sell their music through iTunes, Amazon Music, Spotify and other major download and streaming sites while retaining 100% of their sales revenue and rights for a low annual flat fee. TuneCore Music Publishing Administration assists songwriters by administering their compositions through licensing, registration and worldwide royalty collection. The TuneCore Artist Services portal offers a suite of tools and services that enable artists to promote their craft, connect with fans, and get their music heard. TuneCore, part of TuneCore & Believe Digital Services, operates as an independent company and is headquartered in Brooklyn, NY with offices in Burbank, CA, Nashville, TN and Boston, MA.

About Swisher International

Swisher International, Inc. is a leading tobacco manufacturer whose cigars and smokeless tobacco brands include the largest-selling cigar brand in the world—Swisher Sweets, as well as King Edward, BLK,  Pom-Pom, and Santa Fe cigars; Mail Pouch, Chattanooga Chew, Starr, and Lancaster chewing tobaccos, Kayak moist snuff, and numerous other tobacco brands.  Swisher's premium cigar division Royal Gold Cigars include Gold Strike, Kismet, Casino Gold HRS, and ACID G-Fresh, created by Drew Estate, a newly acquired premium cigar subsidiary.  Swisher products are exported to over 80 countries.  Headquartered in Jacksonville, FL, Swisher International also has manufacturing facilities in Wheeling, WV and Santiago, Dominican Republic.  Website: http://www.swisher.com

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SOURCE TuneCore



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