Water Cooler Group's Media Storm Division Strengthens Digital Team With New Hire

NEW YORK, Oct. 15, 2013 /PRNewswire/ -- Media Storm LLC, the strategic media and marketing division of Water Cooler Group, today announced a new member to the team that will lead the agency's digital practices. Charlie Fiordalis comes to Media Storm as Managing Director of Digital and will work across Media Storm's accounts including FOX, FX and Food Network. He will be reporting to Andrea Kerr Redniss, Chief Activation Officer at Media Storm.

"Media Storm is all about providing a full force media and marketing experience for all of our clients, and digital plays a big part in that," said Craig Woerz, Managing Partner and co-founder of Media Storm. "Charlie is well-versed across several of our key customer areas – including entertainment – and we look forward to seeing him bring his digital marketing prowess to our team and clients."

Prior to joining Media Storm, Mr. Fiordalis spent more than 15 years leading teams in digital media, marketing and creative across a wide range of categories including entertainment, hospitality, CPG, automotive and financial services. Most recently, Charlie spent more than three years at marketing agency Organic's New York office as executive director of client services where he led key accounts including Pepsi, P&G, Hasbro and Hilton Hotels & Resorts. Prior to Organic, Charlie held positions at NBC Universal, Digitas, Y&R and Havas. Charlie earned his undergraduate degree from Dartmouth College and holds an MBA from the Johnson School at Cornell University.

About Media Storm  
Media Storm is the strategic media and marketing division of Water Cooler Group that works with some of the most well known digital, entertainment and retail brands. Since 2001, Media Storm has been challenging the creative agency model by redefining "media" and the process by which it is activated for clients. With offices in New York City, Los Angeles and Norwalk, Connecticut, Media Storm uses its expertise in creating awareness and driving traffic to create experiences for its clients' brands that become part of the cultural vernacular. By doing so, they extend, leverage and unlock their partners' full potential and value. Clients include FOX, FX, Food Network, Open Road, Loehmann's, CT Tourism and UFC. For more information, please visit www.mediastorm.biz.

SOURCE Media Storm LLC