Water Pik, Inc. Teams With Tough Mudder to Introduce the First Ruff Mudder Dog Obstacle Course

FORT COLLINS, Colo., Jan. 23, 2018 /PRNewswire/ -- Water Pik, Inc., the leader in replacement showerheads, and Tough Mudder, Inc., the leading sports, active lifestyle and media brand, are hosting the first Ruff Mudder – an obstacle course especially designed for dogs – at the Tough Mudder Los Angeles Event Weekend on Saturday, March 3 at Polsa Rosa Ranch in Acton, California. Pups of all sizes and strengths are encouraged to join in on the muddy fun. Each furry participant will be treated to the ultimate complimentary clean-up before heading home, thanks to Waterpik® dog washing stations featuring the innovative Pet Wand PRO – ensuring that even after playing dirty you'll still enjoy living clean.

Featuring four dog-friendly obstacles, the first-ever Ruff Mudder is designed to give your four-legged, family members the muddy adventure of a lifetime. The Ruff Mudder dog obstacle course will feature the following challenges:

• MINI EVEREST: This slick quarter pipe is over 4 feet tall, that needs strong hindlegs building up momentum and speed to get over the top lip. Aim for the top, but there's no promise Fido won't end up at the bottom.
• MINI BERLIN WALLS: Two mud-slicked walls requiring precise eye-to-paw coordination to cleanly jump over. Lend a paw to those in need.
• BOA CONSTRICTOR: Scratch and slide on through to the other side of the dark and muddy tunnel.
• MUD MILE: A classic Tough Mudder fan favorite, this mile of mud is doggy heaven. Climb over every mound and wade through every valley to conquer this obstacle two times.

Over the last year, Waterpik® received tremendous support following its entry into the pet care category with Pet Wand PRO and recognized Tough Mudder as a strong partner to take consumer engagement to the next level, especially when it comes to engaging dogs and tapping into their instinctual behavior to get messy during play time. With the Waterpik® dog washing stations, attendees will see first-hand how the powerful WaterComb® Spray rinses away mud and shampoo, all while delivering a precise line of spray that gives you more control over where the water goes, making for a much calmer bathing experience your dog will love.

"The Pet Wand PRO was engineered by Water Pik with consumers and their pets in mind, so you can spend less time bathing and more quality time with your pets," said Water Pik, Inc. Vice President of Marketing, Michael Wakeman. "As we kick off 2018 – the Year of the Dog – we are celebrating the happiness and health of our pets and cannot imagine a better way than delivering a unique play and post-play clean-up experience with the help of the features from our Pet Wand PRO."           

"With more than 3 million participants worldwide, Tough Mudder is committed to expanding our global footprint to include paw prints – or furry friends – of all shapes, sizes and breeds in the muddy fun. We look forward to welcoming dogs into the community and can't wait to offer them a unique experience engineered specifically for them," said Tough Mudder, Inc. CMO Jerome Hiquet. "Ruff Mudder sets a new standard of excellence in obstacle innovation all while promoting active and healthy lifestyles for all – even for our furry friends."

To register for the Los Angeles event at Polsa Rosa Ranch on March 3, pet parents may sign their dogs up today here. Registration is free and space is limited. Each dog registration includes one spectator pass for their human companion. For those not able to join the fun in person, follow along day-of at both Waterpik® Pets' Facebook and Tough Mudder's Facebook where live streams of the muddy event will take place. And to see before and after shots of these tough pups follow #MyRuffPup on Instagram.

Please visit https://pets.waterpik.com/ for more information about the Waterpik® Pet Wand and Pet Wand PRO. Purchase information is also available online where both models are available for a suggested retail price of $29.99 and $49.99, respectively at retailers including Amazon, Chewy.com, Bed Bath and Beyond, Walmart, The Home Depot and Ace Hardware.

About Water Pik, Inc.

Water Pik is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the pulsating shower massage. Waterpik® showerheads are sold through a variety of channels, including mass-merchandisers, DIY and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada and the United Kingdom. For more information, visit the Water Pik, Inc. Web site at www.waterpik.com.

About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder obstacle course event series, Tough Mudder Inc. has become a leading global sports, active lifestyle and media brand. With more than 3 million participants, the company hosts more than 130 non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X and World's Toughest Mudder) events annually in 11 countries including China, Dubai, Indonesia, and Australia through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). The company's content arm provides the more than millions of engaged online brand enthusiasts with fitness, nutrition and wellness content delivered daily across social and digital platforms. Tough Mudder broadcast, OTT and Live Stream programming can be seen worldwide through partnerships with CBS Sports, Facebook, Sky Sports, The CW Network and ESPN Media Distribution. Other sponsorship and distribution partners include Merrell, Amazon, KILL CLIFF, Jeep, Aflac, Guinness, Vega, Samsung, Olympus, Lucozade Sport, Nexcare, For Goodness Shakes, Bosch, TREK, Head & Shoulders, L'Oreal Men Expert, Käserei Loose, Snapchat and Live Stream.

SOURCE Water Pik, Inc.

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