WaterField Designs Staad BackPack Generates Immediate Office Fashion Upgrade
WaterField upgrades the office wardrobe with the refined, narrow-profile Staad backpack, bringing understated sophistication to the comfortable pack. The Staad is designed to hold a laptop, a tablet and necessities, and is available exclusively at SFBags.com.
SAN FRANCISCO, Oct. 9, 2013 /PRNewswire-iReach/ -- WaterField Designs introduces its long-anticipated backpack—The Staad. Designed to flow easily from causal to professional work environments, the Staad's refined masculine look delivers an immediate fashion upgrade. Its stream-lined exterior and thoughtfully-organized interior snugly secure a Mac or commensurate laptop and an iPad or tablet plus accessories—all within a narrow profile. WaterField Designs has been designing and manufacturing innovative laptop sleeves, bags and cases for digital gear in San Francisco since 1998.
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The Staad's slim tapered form keeps contents compact and optimizes capacity. A handsome World War II-era buckle—once used to instantly access ammunition—can be opened with a "quick flick." Plush, padded interior pockets keep a laptop and tablet secure and the main compartment organized, while angled, zippered, side pockets stash small necessities like keys and an iPhone 5s. A quick-grab leather handle provides an additional carrying option. Neoprene cushioning and moisture-wicking material keep the wearer comfortable and dry.
"This backpack will kick your style up a notch," explained Gary Waterfield, company founder. "We've finally found a design that works in the office as well as outside of work. No excessive straps dangling, no bulky outside pockets, just a clean, finished look. And it holds your laptop and tablet securely, along with power cords and more for those all-day meetings."
The Staad BackPack —($319 - $329)
- Body: Water-resistant tan waxed-cotton canvas or customized, 1050 denier black ballistic nylon
- Flap and trim: Naturally-tanned leather in black, chocolate or grizzly brown—all from a master tanner here in the United States
- Hardware: Vintage WWII-era ammunition clip; splash-proof YKK zippers
- Designed, developed and manufactured at WaterField Design's San Francisco sewing shop
Availability & Pricing
WaterField Designs ships worldwide from its online store. Available now. Staad BackPacks are made-to-order.
The Staad Laptop BackPack
Price: Two sizes: Slim—$319; Stout—$329.
Colors: BackPack body—tan waxed-cotton-canvas or black ballistic nylon. Flap and accent colors—black, chocolate or grizzly leather.
Dimensions: Slim—15.5 x 12 x 1 to 3 inches. Stout—16 x 14.25 x 1.5 to 5.5 inches.
About WaterField Designs
WaterField Designs manufactures custom-fitted, high-quality cases and bags for a full-range of laptop computers, tablets, smartphones, e-readers, gaming devices and other digital gear. All products are manufactured to exacting standards entirely in San Francisco. More about WaterField Designs can be found at at our website under About Us.
WaterField Designs and Staad BackPack are trademarks of WaterField Designs. Other company and product names may be trademarks of their respective owners. Copyright ©2013. All Rights Reserved.
Media Contact: Heidi Marzke, WaterField Designs, 415-552-8572, [email protected]
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SOURCE WaterField Designs
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