Waterlily Launches "Quote-and-Apply" to Simplify Long-Term Care Insurance Shopping

AI-powered platform lets families and advisors compare policies and apply for coverage within minutes

SAN FRANCISCO, Oct. 8, 2025 /PRNewswire/ -- Waterlily, which uses AI to predict long-term care (LTC) needs up to decades before they happen, announced today the launch of Quote-and-Apply.

This new offering uses AI and brute force computation across hundreds of thousands of insurance policy configurations to find the mathematically optimal policies for each individual or couple, personalized to their unique needs based on predictions from machine learning algorithms powered by over 500 million data points. This entire process is completed in less than one second, completing an analysis that would take a human decades to perform manually.

Quote-and-Apply also simplifies the application process by using AI to analyze a consumer's medical information and compare it against the carrier underwriting guidelines for each specific product, highlighting potential underwriting challenges and identifying paths forward for approval, saving days to weeks of back and forth. AI is also used to read entire policy application forms and automatically skip or pre-fill over 70% of fields based on what is already known about the applicant, drastically reducing the time and effort required to complete a normally arduous process.

This new technology will fundamentally change how LTC insurance policy options are evaluated and purchased, instantly identifying optimized policies and pre-filling lengthy carrier paperwork, and helping eliminate months of back-and-forth with individual carriers and unnecessary stress and application denials by highlighting potential underwriting challenges even before an application is placed. In order to maintain neutrality and comprehension, Waterlily can be used today to analyze any LTC insurance policy from any carrier, and the new Quote-and-Apply feature takes functionality further for Nationwide, OneAmerica Financial, and CareScout products with direct integrations that can automatically quote and optimize policies, and guide policy applications in the Quote-and-Apply marketplace.

At the core of Quote-and-Apply is Waterlily's powerful LTC needs prediction engine. For too long, families and advisors have relied on guesswork and crude national averages. Waterlily replaces this uncertainty with a data-driven care blueprint, personalized to each individual. The platform projects a person's likely care journey: predicting when they might need care, the level of support required, the local costs for different levels of care, and even the expected impact on family members. This transforms the advisory process from a hypothetical conversation into a well informed planning session based on powerful, predictive data.

"The process for finding and purchasing long-term care insurance has been notoriously complex and opaque, leaving millions of families paralyzed by choice and process. This has led many to purchase policies that may have been better optimized to fit their expected needs," said Lily Vittayarukskul, CEO and Founder of Waterlily. "What we've built with Quote-and-Apply enables advisors and families to conduct a mathematically complete analysis of hundreds of thousands of policy permutations, a process that is physically impossible for a human, all in the span of a second, to instantly arrive at options with the highest return on investment personalized to an individual or couple."

"But finding the right policy is only half the battle. To follow through with buying that policy, you need to fill out a lengthy and complex application. So we built full AI-guidance and completion tools to step families through that process successfully in minutes. Quote-and-Apply is empowering people to make one of the most important financial decisions of their lives with more confidence and speed than was ever possible before."

How the Technology Works

Waterlily has engineered a seamless, data-driven experience that condenses a months-long process into less than an hour end-to-end.

• Hyper-Personalized Projections: A brief, three-minute intake gathers key data points from the user, which the machine learning algorithms use to generate the user's personal care blueprint, forming the foundation for all subsequent analysis.
• Mathematically Optimal Matching: In under a second, the Quote-and-Apply engine runs hundreds of thousands of policy configurations behind the scenes, simulating how each would perform against the user's care blueprint to immediately identify the top options with the highest expected return on investment for the care scenarios the user wants to protect the most.
• AI-Powered Underwriting Insights: The platform flags potential underwriting and application hurdles in real-time, providing actionable insights to optimize the application for the highest likelihood of approval. This is accomplished by identifying when additional documentation can help clarify to the underwriting company how a medical condition is well managed, or by highlighting opportunities for the applicant to make sustainable improvements to their personal health in order to push certain medical readings over important thresholds that can make the difference in an approval, or even qualifying for preferred pricing.
• Streamlined Digital Application: The system auto-fills the chosen application, which can then be reviewed, e-signed, and submitted directly to the carrier, or via a distribution partner, eliminating manual data entry and paperwork.

Unprecedented Transparency with the modeled claim ROI simulator

Waterlily demystifies policy benefits with its modeled claim ROI simulator. To help families navigate the often 20- to 40-pages of policy language and illustrations that accompany the insurance policies families evaluate, the platform shows users exactly how any policy they're interested in would perform against their predicted long term care care and cost scenario. It visualizes the cash being paid in premiums over the long run, pinpoints out-of-pocket cost risks, and calculates the precise return on every premium dollar on the policy you're considering to purchase. This allows for a true "apples-to-apples" comparison, ensuring users can clearly see which policy delivers the most effective protection and financial value for their expected care needs.

For more information, visit www.waterlily.com.

About Waterlily

Waterlily is a financial technology company founded by Lily Vittayarukskul and Evan Ehrenberg. It predicts a family's future Long Term Care (LTC) needs and costs in retirement by analyzing over 500M data points using its proprietary AI modeling software. Since launching in March 2024, Waterlily is now partnered with three of the four largest hybrid LTC insurance carriers, one of the two largest life insurance carriers, and one of the two largest traditional LTC insurance carriers. The company also partners with major distributors like Financial Independence Group (one of the largest LTC Brokerage General Agencies), and one of the largest LTC providers in the Midwest and West Coast. Waterlily has helped thousands of families navigate long-term care planning while enabling wealth advisors and agents to close on millions of dollars of assets under management and policy premiums.

Media Contact: Ann Noder, [email protected], 480.263.1557.

SOURCE Waterlily