WaterWipes® Introduces Improved Wipes: Now Thicker, Softer and Twice as Strong¹
The world's purest wipe for sensitive skin2 just got even better, delivering a superior clean for all of life's messes
PORTSMOUTH, N.H., Sept. 24, 2025 /PRNewswire/ -- WaterWipes® today announced the launch of its most durable wipe yet: the new and improved WaterWipes® products are now twice as strong1, noticeably thicker and softer, offering an effective clean while gently caring for sensitive skin.
The wipes also have a fresh look featuring an embossed WaterWipes® pattern made with softer, finer fibres. The new texture enhances cleaning power while maintaining the purity that makes WaterWipes® ideal for tackling messes – whether it's a squirmy diaper change, an on-the-go snack spill or a quick skin refresh.
"We know parents want a wipe that's as gentle as it is effective while being the best for their child's skin – that's why we set out to make WaterWipes® even better," said Jennifer Foley, President and General Manager of WaterWipes® Americas. "Our latest upgrade is our way of showing we're with parents at every step, working tirelessly to make our wipes stronger and softer, without compromising on purity. WaterWipes® is evolving to support parents through the small messes and big milestones alike and this upgrade is just one more way we're doing that."
WaterWipes® remain plant-based3 and continue to be the only wipe that is certified "microbiome-friendly" by MyMicrobiome. From newborn messes to family clean-ups, WaterWipes® are designed to make every clean-up feel more effective, comforting and reassuring for parents everywhere.
WaterWipes® are available at most major retailers including Walmart, Target, Amazon, CVS and Walgreens. To learn more about WaterWipes®, visit waterwipes.com.
1Material than previous WaterWipes®
2Visit waterwipes.com/claims-verification or contact [email protected] for claims comparison verification
3Claim does not refer to the full product lifecycle nor packaging. Wipes made from regenerated cellulose. See waterwipes.com/claims-verification
About WaterWipes®
WaterWipes® are made using unique water technology, and contain just two ingredients, 99.9% purified water and a drop of fruit extract. They have been specifically developed to be purer than cloth and water while offering the convenience of a wipe. They provide gentle cleansing for the most delicate newborn skin and are so gentle they can also be used on premature babies.
SOURCE WaterWipes
Share this article