Wayfair.com Integrates Flash Deals into Everyday Shopping Experience

Home Furnishing Retailer First to Bring Flash Sale Model to Mass Market

Feb 20, 2013, 08:00 ET from Wayfair.com

BOSTON, Feb. 20, 2013 /PRNewswire/ -- Wayfair.com, the largest online retailer of home products and furnishings, today announced the launch of Daily Fair, a new flash sale feature to engage shoppers with significant savings on an unparalleled selection of home furnishings and decor. Daily Fair will deliver limited time sales with steep savings on up to 1,000 different products a day, bringing the thrill of the deal to all Wayfair.com shoppers. With a selection of more than 5 million products from 5,000 suppliers, Wayfair.com is uniquely positioned to source great deals and savings across a wide range of home product categories at an unprecedented pace.

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"When it comes to home goods and furniture, shoppers know that they can turn to Wayfair.com to find the perfect product at the right price," noted Niraj Shah, CEO and co-founder of Wayfair.com. "So while we satisfy the shopper who knows exactly what he or she needs, we are also looking to engage the browsers and deal-seekers who enjoy the process of discovering great savings from a trusted source with the widest selection. Daily Fair adds another dimension to our unique shopping experience and allows us to leverage our tremendous reach and scale to source deals for our customers better and faster than any other home retailer."

While the flash sale model has been proven across private sale and invitation-only sites, Wayfair.com is the first mass retailer to integrate daily flash sales into its core shopping experience. The company draws upon significant expertise in the private sales sector from the ongoing success of Joss & Main, its private sale brand that offers members exclusive deals on thoughtfully curated collections of home goods. Joss & Main launched just over two years ago and is now the fastest growing flash sales site for the home with over three million members.

"We are applying our proven track record in the private flash sales model to the everyday Wayfair.com shopping experience to cater to a wider range of shoppers who are seeking value and quality," added Shah. "This is an important evolution in our business model and one that we think will further differentiate our shopping experience and drive the continued growth of our business."

Daily Fair will feature up to seven new sales a day, seven days a week, each lasting for 72 hours. Wayfair.com shoppers will receive an email at noon each day announcing the daily sales or can access the deals directly at Wayfair.com. The limited time promotions will feature products linked by theme or category as well as curated events featuring products handpicked by bloggers, designers and other influencers from the home community. With upcoming sales events ranging from home storage and organization to luxurious leather to mirrored and metallic accents, Daily Fair will offer up to 70 percent off across a number of home categories.

A few of the Daily Fair sales scheduled for this week include tufted headboards, outdoor play, novelty kids' room, contemporary dining furniture and much more. Designer events this week will include Poker Night (game tables, game chairs and party essentials), Decorating with Texture (textured furniture and accents), and Winter Meals (casseroles, braising and stews).

About Wayfair.com
Wayfair.com offers a zillion things home – the largest selection of home furnishings and decor across all styles and budgets.  With more than five million options from 5,000 brands, we are dedicated to helping people find the perfect product at the right price. Our unparalleled selection and superior customer service coupled with the convenience of online shopping makes it easier than ever before to find exactly what you want for your home. Other sites under the Wayfair.com umbrella include AllModern.com, a leading retailer of original modern design, and JossAndMain.com, the fastest growing private sale site for the home.

Headquartered in Boston, Massachusetts, Wayfair.com employs more than 1200 people and operates distribution and operations centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, London, Berlin and Sydney. The company was recently named one of America's Most Promising Companies by Forbes Magazine.

For more information, please visit www.wayfair.com, or follow us at www.facebook.com/wayfair or at www.twitter.com/wayfair or check out our blog My Way Home at www.wayfair.com/blog.

SOURCE Wayfair.com