Wayfair.com Launches Coastal Living Boutique, Offers Shoppers New Way to Explore Unparalleled Selection of Home Furnishings

Sep 10, 2012, 15:00 ET from Wayfair.com

BOSTON, Sept. 10, 2012 /PRNewswire/ -- Wayfair.com, the largest online retailer of home furnishings, and Coastal Living, the premier shelter brand that celebrates the coastal way of life, today unveiled Coastal Living at Wayfair, the first online boutique of curated products chosen by editors based on looks in the current issue. This groundbreaking partnership brings Coastal Living readers one step closer to the inspiring images they see every month in the magazine and offers the opportunity to explore Wayfair's extensive selection of home products through the unique lens of coastal style.

(Photo: http://photos.prnewswire.com/prnh/20120910/NE71269)

"The launch of Coastal Living at Wayfair is a major milestone on our path to building the best content-driven shopping experience for the home," said Niraj Shah, CEO of Wayfair.  "Coastal Living is an exceptional brand with a loyal and enthusiastic following that is passionate about home design. We are thrilled to embark on a partnership that provides shoppers an expertly curated vantage point for exploring and discovering our zillions of options for the home."

The Coastal Living at Wayfair boutique will offer fresh content every week thematically tied to the most current issue of Coastal Living magazine, encompassing various aspects of coastal style, travel and food.  With 5 million products from 5,000 brands spanning every style and price point, Wayfair is uniquely positioned to offer the range of home furnishings and decor items necessary to authentically extend any design aesthetic to ecommerce. Coastal decor enthusiasts will be able to capture and create the looks they love by purchasing items curated by the editors of their favorite shelter magazine.

"The Coastal Living boutique simplifies the path from inspiration to realization by offering shoppers tons of options in great home decor and coastal style," said Antonia van der Meer, editor-in-chief, Coastal Living. "We are able to better serve our readers by bringing the design aesthetics we love to one trusted retail destination for the seamless extension of our brand into their homes and lives."

Coastal Living at Wayfair delivers a natural extension of magazine content with four main feature areas; House Tour, Get The Look, Life+Style and Things We Love. In addition to presenting thousands of hand-selected products, Coastal Living at Wayfair also offers the largest collection of Coastal Living brand licensed products in one place, including furnishings from Stanley, Jaipur and Lloyd/Flanders.

"Our partnership with Wayfair enables us to broadly leverage the Coastal Living brand equity to drive product sales in the ecommerce space," added Charlie Kammerer, Group Publisher, Coastal Living and This Old House. "We are excited to work with the team at Wayfair to raise the bar on what constitutes a well-executed connection between media content and ecommerce."

About Coastal Living

A national magazine that celebrates life along the coast, Coastal Living (www.coastalliving.com) is the source of inspiration and information for people who live or dream of living a coastal lifestyle.  Celebrating 15 years of publication in 2012, Coastal Living serves a total audience of 3.9 million.  Coastal Living is available on all tablets and is published by the Time Inc. Lifestyle Group, a division of Time Inc., the largest magazine media company in the U.S.

About Wayfair

Wayfair LLC is the parent company for wayfair.com, which offers a zillion things home – the largest catalog of home items anywhere, crossing all styles and budgets, and offering 5,000+ brands of furniture, lighting, cookware and more. With this massive selection of more than five million products, chances are good people can find just the right items for their homes. Other sites under the Wayfair umbrella include AllModern.com and JossAndMain.com.

Headquartered in Boston, Massachusetts, Wayfair employs more than 1000 people and was recently named one of the top 25 best technology companies to work for in 2012 by Business Insider. Wayfair operates distribution centers in Ogden, Utah and Hebron, Kentucky, and international offices in Galway, Ireland, London, Munich and Sydney. For more information, please visit www.wayfair.com, or follow us at www.facebook.com/wayfair or at www.twitter.com/wayfair or check out our blog My Way Home at www.wayfair.com/blog.




SOURCE Wayfair.com